Four rings "Audi", as well as other images famous brands, envelops the history of the logo. This logo bears the name of August Horch, an engineer and founder of the Horch automobile company. The fact is that in German Horch means “listen”, while in Latin it sounds like audi. Previously, the founder of the company gave his offspring his own name "Horch".
But over time, he had to leave the company due to disagreements with shareholders and create a new automotive company. The Horch brand was already taken and the court forbade August Horch to use his last name for the name.
One day, while Horch was talking to his business partner, Franz Fikentscher, the latter's son suggested the name Audi. During the conversation, Franz's son sat in the corner of the room and studied Latin. Several times he seemed ready to say something, but still returned to his lessons. Then he said: “Father, audiatur et altera Pars (listen to the other side)… how do you like the idea of calling the company Audi instead of horch?” . "höre" in German means "listen" - and in Latin it will be "Audi". Everyone immediately liked the idea - and it turned out "Audi".
In 1934, during the economic crisis, four automobile companies became part of the concern: DKW and Wanderer, Horch and Audi. This association of four car factories was called Auto Union. That is, both partners and competitors united.
A poster from 1935 illustrates the variety of wonderful convertibles and limousines produced by the four merged companies.At this time, every fourth car in Germany was produced by the union Audi.
This merger was the motive for the famous four-ring emblem, which after the war became the logo of the Audi brand only.
The new three-dimensional sign seems more detailed and realistic.
Audi
Audi owns one of the most recognizable car logos on the planet.
The simplicity and memorability of the four rings has led to the fact that almost everyone can easily associate this symbol with a well-known car manufacturer.
Meaning of the Audi logo
Audi car emblems represent the merger of the four German companies that make up Auto Union in 1932. Then Audi teamed up with Horch, DKW and Wanderer, thus forming one of the most powerful auto concerns in German history.
E The problem is positioned as a set of company obligations.
The form. The initial ring on the left represents Audi, the next represents DKW, the third represents Horch, then the fourth ring represents Wanderer. The closeness of the appearance of the emblem to the Olympic logo led the World Olympic Committee to prosecution Audi manuals. The four three-dimensional rings symbolize the strength and security of the merger of the four parent companies.
Color. The darker coloration used in the Audi badge since 2009 adds clarity and shine to the badge. The aluminum color in the rings reflects the innovative line and lightweight design of the structures. It is soft yet bright, making it easy to read.
Text. The typeface used has become more standardized and simple yet modern. This new appearance The logo reflects the message from Audi to customers and employees of the company to create more innovative and efficient projects.
The company that has managed to maintain the reputation promised by the shape of the badge remains one of the most successful and respected car manufacturers today.
The company "Audi" had many unfavorable moments that could radically change the well-being of this corporation. The history of Audi began back in 1899. The man who founded it was named August Horch. Initially, he gave his newly formed company the name "A. Horch & Cie". It should be noted that the founder's surname is translated from German as "listen."10 years have passed and the founding father of the corporation is thrown out of his own organization onto the street. After mourning for a while, he decides to create a new company. In honor of his past brainchild, he names his second company Horch. However, dishonest former partners with the help of the court forbid the use of this name.
Like all genius, the name for the new company came about by chance. One day, when two partners and friends, August Hörch and Franz Fikentscher, were sitting and talking about various topics, including what name to choose for their company. That interesting idea filed by his son Franz, who at that time was trying to do his homework in Latin.
He said that we could try to translate the word "Horch" into Latin language. When they translated, they got a beautiful word "AUDI", which they all really liked
In the early years, the AUDI inscription itself served as the emblem of the company, and only in the thirties of the last century were the now world-famous rings invented. And the thing is that in the 30s of the last century there was a severe economic crisis, many companies and firms simply went bankrupt, and to save its business, AUDI had to team up with its main competitors - Horch, Wanderer and DKW..
After such a powerful update, the newly merged company urgently needed a simple and recognizable logo. First, the company's designers decided to draw four rings into which they then entered the names of the companies. After some time, this emblem was recognized as too complex and overloaded with unnecessary elements. Therefore, an attempt was made to simplify it considerably. After that, four simple rings remained on the logo. However, at first they looked like a chain, the rings were, as it were, fastened together. But then the company's management came up with the idea to draw separate rings, only superimposed on each other.
However, this was not the last rebranding of this emblem. Relatively recently, in 2009, another attempt was made to improve the appearance of the logo. After restyling, the rings began to look noticeably thicker, although they do not differ in area and thickness from the rings from the old emblem. As a result of the work carried out by professional designers, the entire logo now looks more embossed and elegant.
How often do you think about what this or that icon on the car means? Who invented it? What is its history? You can bet the answer is "No." However, the history of the creation of the logo and its designation are as interesting as the car itself.
For example, what do the four rings on the hood of an Audi mean?
The history of the creation of the Audi logo - what does it mean
The history of the formation of the Audi brand can be called difficult. The company was named after its founder, August Horch. You may be surprised and ask a completely logical question: “What does Audi have to do with it?”. In fact, everything is simple. "Horch" (in German Horch) means "listen". When translated into Latin, the familiar word "audi" will turn out. Why did August Horch name the company Audi if his last name means the same?
The fact is that Horch called the first automobile company - A. Horche & Cie. It was back in 1899, and ten years later the founders survived from the company. August did not despair and founded another, giving it the name Horche. This did not please the former partners, who sued. The court sided with them, and Horch had to come up with a new name for the brand.
He briefly puzzled over this issue - the son of his business partner suggested the name "Audi". The boy was learning lessons when his father and August Horch had a conversation, during which they tried to find the name of a new brand. The child tried several times to interrupt the conversation, but each time returned to the Latin lesson. Then the boy made up his mind and said that you need to look at the question from the other side, because “listen” in Latin will be “audi”. The partners liked the idea. This is how the company got its name.
A little later, a logo was invented - four rings. At first, the sign bore little resemblance to the emblem familiar to us. The rings meant the merger of four companies:
- "Audi Werke".
- "August Horch Automobil Werke".
- Wanderer.
Initially, the sign was used mainly on sports models. Ordinary cars were produced under their own brand and logo. The resulting logo was overloaded with elements. They decided to get rid of them, leaving only four rings.
Reference! Interestingly, the old logo was a chain link rather than being made from one piece like on modern cars.
New Audi logo
The company logo has changed several times. The new sign has become more stylish and modern.
Reference! Many car emblems are modified over time. At Audi, the progress of changing the logo is more noticeable.
The emblem has become smaller and thinner. The usual spelling of the letters A and D is gone. In addition, a corporate font has been used for the emblem, and the name has been aligned to the left edge of the logo, which is unusual for motorists.
The rings have become more elegant, and their edges are faceted. At the same time, the emblem looks more voluminous than the previous version, although they are the same in size.
In 2017, Audi patented two new emblems. The first is two pairs of semirings linked to each other. The second is the familiar rings that do not have weaves. 
The reasons for the creation of two new logos are not yet known for certain. Some experts suggest that one option will be used for cars with an electric motor. Experts say that the demand for cars of the e-tron line should grow. The second emblem will look organically on Audi luxury models. These cars are distinguished by luxury, convenience, improved specifications. Therefore, a stylish emblem will be a great addition and a hallmark of the family.
The sketches of the new Audi logos were leaked from the patent office, where an application was filed for the registration of two new trademarks of the company. The logos no longer have rings, but only the contours of the current emblem: four connected incomplete circles and two interconnected contours consisting of two incomplete circles.
Both applications state that the emblems are for “vehicles and their parts; radiator grilles. That is, the places for the traditional placement of nameplates are listed. What is not clear is the meaning of changing the logo and the reasons why it should evolve in such a drastic way.
The new badges could be for Audi's hybrid vehicles, as well as for all-electric and even autonomous vehicles, the special designation of which just makes sense.
The company does not comment on the registration of two emblems. It should be noted that the emblems of automakers are updated periodically. The font of the inscriptions changes, the contours and even colors are adjusted. So, for example, the current Audi logo appeared only in 1985, and in 2009 the font of the Audi inscription was changed and the appearance of the rings was finalized.
- will be sold in Russia. Probably, its grille will be decorated with a new logo.
- Audi vehicles with an internal combustion engine can also get a different logo. For example, about which we already know something.
