How to make a landing page yourself: step-by-step instructions.

Hello, readers of the financial magazine “RichPro.ru”! Today we’ll talk about landing, what it is, what advantages and disadvantages it has, etc.

Landing(“landing page” or landing page ) is a fairly well-known term that refers to a web page with a specific specification. However, not everyone knows the essence of such pages.

So, what is a landing page? A brief definition of “landing page” can be stated as follows - this is an Internet page on a domain, subdomain in the format html/css(or a friend).

Landing page interested in people who sell various goods on the Internet.

This “landing page” will not contain annoying ads, useless text, flashing banners or pop-up menus.

From this article you will learn:

• What is a landing page and how to use it;
• What are the advantages of a landing page compared to a regular website;
• How to create a landing page yourself for free and promote it online;
• Which landing page designers are the best and where to download ready-made templates;
• How to make money on landing pages and what taxes you need to pay.

We wish you a productive study of materials!

What is Landing (landing page), what types it comes in, how to create it yourself and other information, read further in the article

1. What is a landing page (or landing page) - its features and advantages 📌

Landing page is a one-page website on the network that can have several names:

• landing page or landing page;
• "lendos";
• customer capture page.

The main task of the landing page is to encourage website visitors to take some active action - call, leave a request, purchase a product, subscribe to the newsletter etc.

That is, landing page is an Internet marketing tool designed to increase sales of various goods or services on the Internet.

1.1. Landing page development history

Landing page was invented in the USA about 10 years ago by Internet marketers.

At a certain point, they began to realize that competition in the market was constantly increasing. Websites and online stores are improving and visitors cannot always understand what is the advantage of one company over another.

Serious competition in the industry was the primary reason for the creation of a landing page.

An example of an ideal selling landing page

1.2. Goals and objectives of the landing page

The purpose of the landing page is to obtain contacts of possible buyers who have visited this one-page site.

Note! The sale of a product/service is carried out at the next stage, after the visitor’s targeted action, that is, submitting an application for consultation.

Internet marketing experts say that a high-quality landing page can increase website conversion several times. When used correctly, landing pages can increase sales conversion by 8-35%.

1.3. Sales funnel and conversion

Any website owner is constantly looking for ways to increase its popularity and maximize sales.

The main criteria by which it is determined Internet resource efficiency, are "sales funnel" And "site conversion". By understanding the essence of these concepts, you can find out the level of your sales. Let's take a closer look at these definitions.

Conversion and sales funnel are the main indicators of landing page effectiveness

1) Website conversion

Website conversion is considered the most significant indicator of the effectiveness of an Internet resource.

The conversion value displays the number of page visitors who became buyers of your products/services.

In other words, website conversion is a kind of “marker” that marks the fulfillment of your requirements, namely:

• purchase of goods;
• subscription to the newsletter;
• downloading specific files;
• registration;
• other actions.

For example for tourism it is considered quite a normal level 8-13% . But for a website that sells luxury fur coats, the conversion rate is to 10%, and this is considered an excellent indicator. (The fact is that clients here have higher purchasing power).

Important! Typically, conversion rates fluctuate from 2-3% to 20-40%. If the conversion is, for example, 20%, it means that out of one hundred target visitors who visited the site, twenty completed the target action.

Website conversion needs to be constantly improved. To do this, you need to gain the trust of site users. Your website should be user-friendly with easily accessible information.

It is worth noting that the conversion rate of a landing page is always higher than that of a regular website.

2) Sales funnel

A sales funnel can show the number of visitors to your site who did not complete the actions you require. It is a graph in the form of an inverted pyramid. Such a funnel has the following representation:

• number of unique visitors;
• the number of unique visitors who performed the actions you require;
• the number of customers who paid for the product or service.

When used correctly, A sales funnel can become an effective assistant in planning the optimal amount of advertising material and the number of contacts at each sales stage etc.

Based on the sales funnel indicators, we can draw conclusions regarding management quality and the need to adjust work at a certain stage of sales.

This analytical tool provides an understanding of how a potential client makes a decision to purchase the product or service you offer. What pushes him to such an action.

By analyzing these steps, you will be able to exert control over customer behavior through a properly designed landing page.

The value of a sales funnel lies in segmenting a huge mass of buyers by behavior and interests.

Example— there are two people who want to purchase a vehicle.

One has not yet decided what exactly he wants to buy - an airplane or a car. The second one, on the contrary, already clearly knows that he needs a car. These people are completely different- the first, after much thought, will buy a bicycle, but the second is ready to go buy a car tomorrow.

As a rule, the entire path from interest in your product to the anxious moment of purchasing it is divided into four stages:

• Stage 1. Awareness;
• Stage 2. Interest;
• Stage 3. Decision;
• Stage 4. Action.

By superimposing these stages on the number of people who are at each stage, the result will actually be a funnel that tapers towards the bottom.

1) At the top of it are people who realized that they were interested in a certain product. At this stage, a person tries to find general information about the product he likes, perhaps its analogues, minimum characteristics.

3) In case of making a decision to purchase a product, the client moves to the next stage, in which the key role is given to the clarity and precision of the content. It is he who can motivate a person to make a purchase or become an obstacle to such a decision.

4) At the very bottom of the funnel are people who have moved from the status of site visitors to the status of buyers. If the sales funnel is organized correctly, the client will definitely buy the product on the same site.

The goal of any quality landing page is invisible promotion of the visitor through all stages of the sales funnel from awareness to action. The best tools would be educational articles, step-by-step guides, and infographics.

Important! Information about the product must be specialized. Its goal is to increase the potential client’s motivation to make a purchase.

Online sales are growing regularly. Along with this, the sales funnel will also change. Perhaps over time it will become more complex. Therefore, it is very important to understand it now.

1.4. Capture Page Performance

The greatest efficiency of landing can be achieved only with participation in the development full team of professionals.

To create a high-quality landing page (before launching it on the Internet), you will need the help of the following specialists.

1. Project manager. Indicates the ultimate goal when developing a landing page, monitors all stages of the implementation of the technical plan, calculates the return on investment in advertising, and makes all important decisions.
2. Marketer. His job is to develop a general strategy, create a prototype of the future website, effective affiliate programs and USP (unique selling proposition). It also determines the prospects of the concepts being created and analyzes the results obtained.
3. Web Designer. Using the approved site prototype as a basis, he develops a landing page layout and is responsible for special effects for the site.
4. Front-end developer. Engaged in programming and subsequent layout of the landing page, testing the display of the page on different devices, adjusting the operation of forms intended for sending applications and calling from the website.
5. Copywriter. Writes “selling” content, creates headlines using the 4U method. Also participates in prototyping the landing page and optimizing its semantic blocks.
6. SEM Contextual specialist. Conducts an analysis of the semantic core, selects target queries for search engines, sets up contextual advertising, analyzes it and, if necessary, refines it (we wrote about how to collect it in a special article).

Only the coordinated work of all specialists can create a truly high-quality landing page.

1.5. Why create a one-page website - 3 main advantages of landing page

Let's look at the main advantages of a landing page compared to other sites and online stores. (Read also our article - where you will find step-by-step instructions on creating and launching a successful IM).

So, let's start in order:

1. A one-page website will help increase the number of visitors who subscribe to news notifications and e-mail newsletters by approximately 20-30% , compared to a regular site!
2. Raises by 50% probability of purchasing the product you offer!
3. Convinces website visitors to download and install a new program or application!

Rules and tips for creating a landing page

2. 13 basic rules for creating your own Landing Page 📎

There are landing pages with conversion 40-60% . Such indicators mean that every second visitor to the site left their data or filled out an application to purchase a product. Two factors contributed to this success:

1. The bulk of page visitors are this is the target audience. The site was visited by people who were interested in the product offered.
2. The landing page was created according to traditional rules ensuring high site efficiency.

Rule #1. The landing page must contain one product

Couldn't get your visitor to click on the “buy” button?

To get more clients, you must adhere to the following principles:

• the user's attention should be focused on one product;
• tell the client about the benefits of only this specific program;
• set a discount price for one product;
• interest the visitor with a newsletter on one topic.

When several products are placed on one screen, the customer’s attention will be scattered. He glances at the entire page. Perhaps he will show interest in some funny picture or flashing discount. However, in the end the tab will still be closed. Not even a minute will pass before a visitor will forget about your site.

If a visitor comes to a website and sees one product that he can focus his attention on, his level of interest will increase. And the likelihood that he will take the action you need will also become very high.

Rule #2. The call to action must be clear

When visiting a page, the first thing a user does is ask himself where he ended up and why.

Important! If in the first seconds of his stay on the page he cannot find answers, the potential client is guaranteed to be lost. It is necessary to provide the visitor clear and understandable information about your product.

Statistics show that about 80% potential buyers leave the site in the first fifteen seconds. The main reasons for this fact are:

• Lack of motivation to action. That is, the visitor did not find (did not understand) what to do on the site. The person is not offered to order, subscribe, learn more, etc. A high-quality landing page should contain specific calls to someone to take action. If the page does not have a “big red button” with the word “buy” written on it, such a landing page will not bring the desired result;
• The page is very busy, which confuses the visitor. A person cannot understand what exactly is being offered to him. A lot of scribbled details, a lot of unnecessary animation, etc., only cause irritation for users. Each such element tries to attract a person’s attention. As a result, the main call to purchase or subscribe loses its significance.

These tips will help increase sales of your product.

1. Red button rectangular in shape with a capacious verb placed in the center to help you. This button should be present at both the beginning and the end of the landing page.
2. Express yourself clearly and clearly. A clear and concise explanation of what the visitor must do and what he will receive for it is necessary.
3. Remove anything that might distract from the main idea., namely, unclear headlines, graphics, large advertising banners with other people’s products, neutral pictures, etc.
4. Convince the client of the exclusivity of the product you offer. When describing the benefits of a product, you should use a lot of comparisons and numbers. Next to this information you need to place red button. Sometimes the decision to purchase a product can be spontaneous. To instantly satisfy the buyer’s desire, this treasured “buy” button is needed.
5. Outline specific benefits from the visitor's use of your offer.

However, you shouldn’t be too zealous in your desire to get a buyer. The presence of many advertising gimmicks and an intrusive offer to buy a product will only cause negativity in the visitor.

Rule #3. Make selling and catchy headlines

A good landing page has one promotional offer that fits easily into the headline.

Examples of selling headlines: If your product is fluorescent lamps? Here's the title - “Save energy 4 times more efficiently” . Need to invite fatties to the fitness center? Write their dream in the title - “Who wants a TV star figure?” .

Typeface headers are a must use tags h1 and h2. If possible, put key phrases in the headings- these are words or phrases by which customers will find your site through a search engine.

Rule #4. Use intelligently written sales text

The text is the first priority.

Important! You should order a landing page design only after a final, high-quality text has been compiled.

To write a first-class text you need:

1. create a portrait of the “ideal buyer”, that is, a person who needs your product;
2. read books about sales psychology and marketing;
3. learn to engage the visitor in conversation. In this case it will be a monologue. Try to start a virtual dialogue with the client, identify questions that he may have. Write the answers to them in the text. Product Information must be comprehensive. You shouldn't be limited to a certain number of characters.

Nowadays, Internet marketing gurus can hear critical statements about large landing pages. However, if you carefully understand this situation, it becomes clear that the bulk of criticism falls on boring and uninformative texts. But those who like to criticize somehow forget about good, long landing pages.

There is no need to be afraid of large texts if:

1. The product is unknown and complex. The client will need to describe each benefit in detail. Give many examples that will prove the benefits of the product.
2. The product is expensive. To interest a person, you will have to take on board all the superpowers of the landing page - discounts, gifts, warranty and post-warranty service, cases, reviews.

Rule #5. Form your texts correctly

This rule is one of the most significant for the promotion and sale of services or goods.

When formatting the text, you should adhere to the following recommendations:

1. Readable font - 16 point. ( Open Sans, Garamond, Georgia, PT Serif, Arial).
2. The line should not contain more than 80 characters.
3. Every 3-5 lines should be formatted as a paragraph.
4. A subheading is needed for every 2-4 paragraphs. Subheadings must be written in such a way that the user, after reading it, can easily understand what will be discussed in the next paragraph.
5. Mandatory presence of tables, quotes, lists (numbered or marked).

Rule #6. Less aggressive advertising!!!

Three exclamation points at the end are one of the signs of aggressive advertising. In addition to this, there is also “CAPS LOCK”.

Note! For most people, words or phrases with all capital letters and exclamation marks are suspicious. They develop a strong belief that they want to deceive them.

If a copywriter, content manager or editor uses such things, then this indicates their low qualifications.

It is also not recommended to include in the text hackneyed phrases such as “the lowest prices in the region”, “flexible system of discounts”, “individual approach”, etc. Information that is not supported by facts, figures, comparisons is simply useless. Therefore, it must be removed from the text without any regret.

Rule #7. Competent landing structure

It is necessary to understand how the user's gaze will move.

If all the elements of the page are placed in their place, a person will be able to easily perceive the information. And if the visitor understands the product you offer, the likelihood that he will purchase it will increase significantly.

Also needed visual navigation- these are thematic pictures, icons and arrows. You can attract a person's attention with contrasting colors - highlight headings , make the button red , orange or yellow.

Rule #8. The landing page must be relevant - this is very important!

The concept of relevance means correspondence.

A relevant landing page is a web page that meets the visitor’s expectations.

Landing should be developed not only for each marketing company, but for each traffic source. For example, if visitors come to your page from any social network, this information should be displayed on the site.

Rule #9. You need to be prepared for objections

Approximately 9 out of 10 clients before making a purchase, think about their decision. People are afraid of scammers and fear for their own safety.

There are many customers who want to hide their purchase from others. Some people have fears of losing their money or disbelief in such a low cost of the goods.

Since you do not have the opportunity to personally communicate and dispel all the user’s fears, you need to take care in advance of reasoned answers to all sorts of objections. They should be inserted into the text.

• guarantee return on investment, for example, within 1-2 weeks;
• provide the opportunity to try the product for free, also, within a 2-week period. Emphasize that such a proposal will help a person make up his mind.

These marketing moves have always been and will be relevant when developing landing pages.

Rule #10. Use the principle of scarcity and the urgency effect

You have to be with a deficit very neat, because not everyone falls for such a trick.

Important! Today no one pays attention to the countdown timer. Moreover, if it is regularly updated after the page is reloaded.

It is necessary to use other methods. Eg, display information about the quantity of remaining goods and regularly update these figures. The visitor should see that the product is quickly sold out.

Example: You need to try to make sure that the buyer’s algorithm of actions or thoughts is as follows: “Yesterday there were 100 bread machines in stock with discount 50% , this morning it’s already 33, and closer to lunch it’s only 5 things. We need to buy it urgently while the goods are still available!”

Rule #11. Convince the visitor of your reliability

Trust elements are best placed near calls to action.

• Using Social Media Buttons— creating a group (page), a list of subscribers in a VK group, a tweet feed, likes on Facebook. (and we already wrote about promoting it in our last issue")
• Publication of reviews along with links to companies or people who left them.
• Display of certificates, awards. If necessary, all documents should be opened at full size and easy to read.

Rule #12. No complicated forms to fill out on the site

As a rule, the form for entering personal data does not cause irritation for most visitors. If necessary, people from the target audience are always ready to write name, occupation, email address.

Difficulties usually arise in the next stages of registration, when the visitor is asked to provide details of his life. It is better to ask such questions after the user has confirmed registration.

An equally common problem is a complex captcha!

Captcha is a pop-up form for entering a set of specific characters (numbers and letters). By filling out the captcha, the visitor confirms that he is not a robot.

It sometimes takes a lot of time to decipher the characters and write them in the correct sequence. This is the reason why approximately 30-40% people simply close the tab and forget about your offer.

No need to use captcha. Let your competitors have it.

Rule #13. Simplicity and accessibility of perception

This rule summarizes the essence of all previous rules.

Important! Should be ordered simple landing page.

She must be:

• without unnecessary graphics and text;
• with a proposal to perform only one action - buy one product, subscribe to one newsletter, etc.;
• spacious and not too busy.

Ideal Landing Page is a page that can be obtained through testing, adjustments and performance measurements.

3. Should I create a landing page myself or is it better to order a landing page from professionals?

Developing a landing page yourself is not such a difficult task. With knowledge and patience, anyone can create a landing page. However, in such a case there is how positive (+) moments and negative (-) .

Let's consider all the advantages and disadvantages of creating a landing page yourself:

Pros (+)

1. A landing page created by oneself will cost a person completely free.
2. There is no need to create a technical specification. You get the opportunity to do it yourself according to your ideas.
3. Creating a landing page with your own hands provides invaluable experience, which will be very useful in the future when working with the Internet.

Minuses (-)

1. If you do not have the necessary knowledge, it will take time to study it.
2. Developing a landing page takes a lot of time, during which you could sell a certain amount of product.
3. You may end up with a low-quality landing page, and as a result, the market potential of the promoted product will not be fully realized.

Order a landing page from a special studio or work on it yourself - it's up to you to decide.

However, it is worth recalling that creating a page with your own hands does not involve any expenses. Therefore, it’s still worth trying your hand even if at the same time you placed an order for a landing page in the studio.

If you create a high-quality landing page, you can further develop the acquired skills and make the development of landing pages your own. The demand for these services increases every year.

Note! If such work seems overwhelming to you, because it requires perseverance and takes a lot of time, then it is better not to spare money and order the creation of a landing page by professionals. And while they are working on your order, you will have time to solve the main tasks of your business.

Developing a landing page yourself is justified only if it is your first and you want to save money. After all, you cannot be sure that a product or service promoted through this site will be in great demand.

However, if sales have already started, the first orders have appeared and you are confident that your product will become in demand, then it’s time to turn to specialists. They will help make your landing page more high quality and efficient, and will also significantly increase the conversion rate.

Paying for services 5-15 thousand rubles, your sales may increase by 2-3 units per day. Over the course of a year, you will accumulate quite a decent amount of money, which will significantly exceed the amount spent on “upgrading” your site.

Important! Increased conversion just for 0,5% can bring millions in profits in a year.

Of course, you can create a better quality landing page yourself than a single freelancer can do. Read about it in the article at the link.

Ordering from a studio will not be cheap, but you will save your time, and the money spent will subsequently be returned many times over in the form of profit.

4. Modern landing page designers 🛠 - TOP 3 of the best

The great popularity of landing pages has led to the emergence of many designers. Let's look at some of the most popular Russian-language designers.

Landing page builder No. 1."LPgenerator" (lpgenerator.ru)

Lpgenerator is an excellent website builder with which you can create a landing page from scratch. The service can offer more 300 templates, a large number of tools - lead management, A/B testing and many other goodies.

Simple tariff price— 2156 rubles per month. This tariff assumes a limit on the number of visitors - 9 thousand per month.

Eat tariff without restrictions. Its cost is 4,000 rubles per month.

The prices are a bit expensive, but many say that Lpgenerator is worth it.

Landing page builder No. 2. Flexbe (flexbe.com)

The Flexbe website builder is considered one of the most reliable and simple landing page builders. Eat free version, which acts 14 days. This time is quite enough to evaluate the convenience of the designer and its suitability for your business.

The most affordable tariff— 750 rubles per month. The tariff includes: domain - 1, pages - 10, SMS notifications - 250, technical support, own mailbox, free domain.RU, etc.

Most expensive tariff costs 3,000 rubles per month. It includes unlimited number of domains and pages, 1000 SMS notifications, etc.

From cons (-) One can highlight the limitations in creating a landing page. It is not possible to get something cool because the set of tools of this website builder is not large.

TO pluses (+) It is worth considering the speed of creating a landing page. In ten minutes you get a completely decent one-page website that looks good on mobile phone screens.

Landing page builder No. 3."LPTrend" (lptrend.com)

"LPTrend" is a clear landing page designer that suitable for beginners. The service can offer 61 ready-made templates with restrictions on layout.

Keep in mind! Create a landing page from scratch here not provided. There is no integration with other services.

From functionality there is A/B testing, “useful services” tab, which has links to various tools.

The trial period is 15 days. Sufficient time to test the capabilities of the service.

Cheapest tariff — 500 rubles per month. It is possible to generate one landing page.

Behind the most expensive tariff will have to post it 2000 rubles per month.

Subscribe to premium tariff makes it possible to create an unlimited number of landing pages.

Other online landing page builders

There are a couple more website builders that worth paying attention:

"Bazium"- a pretty good website builder. The service offers almost 400 design variations, 53 blocks and 27 different settings that can fully satisfy all needs. Among the positive aspects, one can especially highlight the possibility of paying for services as you use them. You will have to pay for this service 35 rubles per day.

"Tilda"— offers a modular system. The cheapest tariff costs 500 rubles, subject to payment for the entire year. If payment is made monthly, then the cost of the tariff will be 750 rubles.

5. How to create a landing page for free 💸

Let's look at popular services where you can also create a landing page for free:

• landingi.ru;
• www.setup.ru;
• lpgenerator.ru;
• ru.wix.com;
• Creation of landing pages (one-page websites) to order for a small amount on freelance sites (from 1000 rub. and higher).

6. Examples of the best selling landing pages 📰

Let's look at a few examples of selling landing pages. Keep in mind that landing pages are constantly changing their relevance. If “today” certain templates had a high conversion, then it is not a fact that these templates will work with the same conversion “tomorrow”.

Therefore we recommend do not copy, and take it as an example and create your own landing pages with your own unique pictures and texts (content that others do not have), or order them from specialists who know the relevance of landing pages.

7. Landing Page templates - where to download + step-by-step installation instructions 📝

The landing page structure consists of several elements:

• Logo, phone numbers, data capture form, that is, call back.
• A proposal or offer that is displayed as a relevant headline.
• List your benefits.
• Call to action (placed red button).
• Photos, drawings and other high-quality graphics.
• Information that helps increase confidence in the product - certificates, reviews, etc.
• Contact Information.

Every known platform, e.g. "Wordpress", "Jumla" etc., has its own landing page templates. However, you can find high-quality and free landing pages for WordPress impossible . Relatively good landing page starts from 15-25 dollars.

There are also templates that are not tied to any platform. They number in the hundreds of thousands. You can find many sites where you can download ready-made free landing page templates.

However, we can’t talk about a normal free landing page. Most of these proposals are just garbage. There are very few decent options. You can try to find high-quality Landing Page templates on popular landing platforms (for example, lpgenerator, wix, etc.)

From the author: I salute you. Landing Page, that is, one-page sites, have come into fashion relatively recently. In this article I will try to tell you why they appeared in the first place and how to create a landing page yourself?

Why have landing pages become so popular?

Today, every experienced webmaster has already seen hundreds of such one-pagers. I've probably seen thousands. They also have other names: landing page, landing page, landing page, one-pager, etc. Among webmasters, the most commonly used word is “landing page” or even “landing page”. And everyone understands perfectly well what we are talking about.

The main reason for the appearance of landing pages is their incredible effectiveness when ordering paid advertising. The fact is that one day advertising specialists came to a simple conclusion - the cost of conversion, that is, a targeted action, is several times lower if you direct purchasing traffic directly to a one-page website, and not to a business card website, a product catalog in an online store, or some other then other places.

The reason for this lies in the fact that on landing pages everything is usually maximally optimized for one or more products. There is a bright design, all the advantages of the product are revealed, there are reviews or even video reviews. Usually they also put a countdown timer there, and of course a form through which you can order the product (as well as a form for ordering a call back).

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Thus, any product or service looks much more attractive on the landing page, and the potential buyer has a much greater desire to purchase what is offered to him.

What are landing pages used for?

In fact, the quality of a landing page cannot be absolutely accurately assessed until the first potential clients start visiting it. To track behavioral factors (% of failures, time on the site, look at the web viewer) they usually install a Yandex.Metrica counter. Well, okay, we can talk about this for a long time, but I promised to tell you about how to create a landing page with your own hands.

Ways to create a landing page

Actually, let's consider only 2 methods. And I’ll say just a little bit about the first one. It is simpler and involves using paid and free constructors. The disadvantage of such creation is obvious - you assemble a design from non-unique blocks, and to uniqueize them, you will need skills in working with html and css. And also the basics of web design. In the paid builder, you can create high-quality one-page pages by default, but you hardly have enough functionality to change anything in the template and remake everything to your taste. In addition, for this, as I already said, knowledge is also needed.

I once went to try to make a landing page in a paid website builder. So what would you think? The designer eventually generated me a huge archive with a page where all possible libraries, styles and scripts were connected. The loading speed was not only slow, it was catastrophic, so even the browser froze.

So, the best way to create a landing page if we are talking about professional development to order (or for yourself to advertise your products, services, etc.) is creation from scratch. This is what I would like to talk about in more detail.

Stages of creating a landing page from scratch

Planning the structure of a one-page website (what blocks will be on it, what will be in them, etc.), drawing up technical specifications for the designer.

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Writing selling text. This is a very important stage, because the sales text largely determines what the conversion will be in the end. The most important thing in such a text is the USP, which can be deciphered as a unique selling proposition. If it's written attractively, that's half the battle.

Order a design from a web designer. On average it costs 1-10 thousand rubles, depending on the complexity and performer.

Layout of the landing page in accordance with the ready-made approved final design. For high-quality layout, you will need to meet many important requirements (adaptability, validity, cross-browser compatibility, optimization of loading speed, etc.)

Creating a simple admin part so that the owner of a one-page website can go to the site and track whether orders have been made, as well as phone numbers, email addresses of customers (and other information entered into the form). In other words, implement all the necessary functionality.

Installing the necessary counters in the code. Usually they use Yandex.Metrica. This allows you to set goals (for example, click on a call back button, click on a form submit button), track behavioral factors and, if necessary, take measures to improve the landing page.

How to determine the quality of a landing page?

Of course, we can talk for a long time about page loading speed, cross-browser compatibility, and adaptability. But let's be honest - in modern realities all this should be by default.

Actually, the main indicator of the quality of a one-page website is conversion. This is the ratio of the number of targeted actions (ordering a product/service) to the total number of people who visited the site. For example, if you bought paid advertising and it brought 120 people to your site, and you received 2 targeted actions, then your conversion is approximately 1.66%. That is, 1.66% of people will order your product. However, here we need to make a reservation that 120 visits and two orders are not enough to calculate the average conversion rate on the site. This requires much more traffic.

Conversion is influenced by everything: structure, design, selling text and its very essence (USP), quality of layout, loading speed, ease of reading, etc. Only by optimizing everything on all fronts can you hope for an excellent result.

Well, what to do if all the basic optimization steps have been completed? In fact, any landing page can be improved infinitely many times. For example, let's say you sell a set of tools for a DIYer. You can optimize everything as much as possible, but a banal change of the background image on the first block can increase conversion.

And you won’t know about it until you test this one-page version. If it increases conversion, then leave it and look for the next ways to increase CR.

Bottom line. What prospects open up for those who know how to create one-page websites?

Landing pages are incredibly in demand today. Right now, in 2016, the popularity of one-page sites has become so great that in the next 3-4 years there will be a huge need for them. And if you know how to create professional one-page pages, then you can certainly, if you wish, earn serious money by developing landing pages for others, as well as for advertising your own services and products.

Therefore, now you can think about increasing your level in website building in order to get your share in this popular niche today.

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Landing, landing, landing, landing page, one-page site, langing page, one-page, selling site, landing page.

So many names, even completely perverted ones, of the same thing. The point is that almost no matter what you do, you need such a site.

Well, since it’s needed, then let’s solve the issue of creating it. Make a landing page yourself? After this article - no question!

Moreover, it is correct, meaningful, and hits the target. As they say, you can make your cherished selling landing page yourself.

Just in case or stage 0

It is usually said that one-page sites are created to sell or get a person’s contacts online, but in fact there is a much wider range of tasks here:

1. Receive new requests for goods/services;
2. Increase brand awareness;
3. Inform about the provision of goods/services;
4. Provide advice on services;
5. Receive resumes from candidates;
6. Attract partners, dealers, representatives;
7. Provide access to the service;
8. And so on.

Before you start creating, you need to remember that you cannot try to sell a product and attract dealers on one site. And all because these are different tasks, and this means different landing pages.

Important. Before creating, you need to clearly define the purpose of your landing page. And remember - there should be one goal.

Let this reduce the reach of potential people, but increase the effectiveness of the page, which will justify everything financially.

WE ARE ALREADY MORE THAN 29,000 people.
TURN ON

STEP 1 - Donate or make it yourself

At this step, you need to determine which of the two solution options you will choose.

What to do... What to do

And they will be selected based on your financial and time resources. Let's look at each of them with their pros and cons.

Constructor

Once, one client wrote a complaint to us after receiving the site. Its essence was that we did not take a lot of money justifiably.

It all looked very strange, because he had already familiarized himself with everything and signed the agreement. But we are not a poor company, so it is easier for us to let the client go in peace (not always) than to try to prove something. That's what we did.

And all this happened because he found a landing page designer on the Internet and learned that he could do everything himself, spending literally 5-6 hours on it, and paying no more than 1,000 rubles a month.

But you and I understand that you can assemble a “car” yourself, but how far will it go, how individual the landing page design will be, how correct the technical equipment will be...

We described in detail all the stages of creating a landing page with deadlines in the article.

Pros :

• Cheap. Very much so. 500-1000 rubles per month and you are the happy owner of a one-page website;
• Just. You don’t need to think about layout, adaptation for mobile devices, or connecting SMS notifications about new applications to your phone. All this is already there and done for your convenience;
• Fast. You can do and configure everything really quickly. Moreover, making changes will not be difficult either;
• Technical support. Do you have a question? They will answer you as quickly and thoroughly as possible. A huge plus;
• Free trial period. Now almost all landing page designers have a 14-day free trial period. Register and...

A little truth of life. “ 14 days of freebies! During this time, I’ll earn money with the help of a landing page on the designer and order a beautiful website from an agency,” they thought.

After 14 days, having barely managed to defeat the designer, having done everything wrong and not receiving a single order through the site, they realized that one-pagers were not working.

Minuses :

• Knowledge. You need to know which blocks to use, their sequence, etc.

  Decided to take a look at your competitors? Great! But how do you know that your competitors have an effective landing page and show good performance?

• Design. If you are working with a designer for the first time, then you won’t be able to look at the landing page design at the end of the work without tears.

  Even if this is not the first option. Don't expect a cool design that will go “Wow!”

• Limitation. The number of ready-made blocks is limited, as is their functionality. Design solutions are also not presented in the widest range.

  Therefore, if you want a bird to fly out here when a person leaves an application (as if his application flew away to you with carrier pigeons), you can forget about such an idea.

Personally, we can recommend this landing page builder. We usually refer clients to them who are just starting out or testing a niche.

Freelancers

Let's get straight to the point and from experience. Finding a freelancer who will single-handedly create a selling landing page from scratch and on a turnkey basis is IMPOSSIBLE. Well, it's true.

It is possible to find individual specialists: a designer who will create the design of a future website, or a programmer who will put it together, but there is no monster who can QUALITY make a website inside and out.

By all the work I also mean such people as: internet marketer, copywriter, project manager. It’s simply impossible to be good at everything, physically, at least.

Therefore, the ideal way to work with a freelancer is when you analyze, collect, and prepare everything yourself.

And the designer and layout designer found on the freelance exchange simply implement it, and without any initiative.

Pros :

• Time. Both a plus and a minus. The benefit is that you relieve yourself of most of the hassle of implementing the appearance and technical component.
• Quality. The main plus. They will do one hundred percent better than you doing it yourself from scratch.

  At a minimum, because they have experience and knowledge that you have in their field, let’s be honest, almost none.

Minuses :

• Responsibility. If the site does not work, then no one is to blame but you. Since you are the one who controls them and speaks as needed.

  Search. You need special knowledge of where to look for them, how to assign tasks to them and... you also need to fill out a brief, show technical specifications, etc.

• Time and nerves. Time to find a freelancer, time to create tasks, time to make a landing page prototype, time to control. You will waste a lot of time and nerves.

  The majority of freelancers are slobs (I apologize, but this is how it is), so delays in deadlines and periodic losses from communication radars will occur.

  And this is the minimum you can expect when you want to make a landing page inexpensively.

• Money. You will have to fork out money, since a good specialist without “connections” costs quite a bit.

  An average quality design will cost around 8-10 thousand, layout will also cost around this amount. Again, it all depends on the complexity of the project and the performers themselves.

• Scammers. The work is structured as follows: 50/50. Advance payment and then the remaining payment after completion of the project.

  I don’t want to offend anyone, but among freelancers there are a lot of people who... do not take on the project after receiving an advance payment. Simply put, they get lost.

Now a little about payment: if you decide to work with a freelancer, I recommend the following payment scheme: make a 50 percent advance payment as a safe transaction (almost all exchanges have it).

And transfer the rest of the amount directly to the freelancer. In this case, you will overpay 15%, but you will protect yourself.

Lifehack. If a freelancer is going to scam you, then he will dissuade you from a safe transaction. This will be your signal.

Stage 2 - who and what?

The most boring (but most necessary) block in this article. It doesn't matter which way you go. You will make an effective landing page yourself or send it to a specialized agency. In any case, you need to know 3 things:

1. Your target audience;
2. Hunt's ladder;
3. The insides of your company.

The only difference is that if you create a landing page alone, you will have to write and think through everything yourself.

The agency will give you to fill out a detailed brief, thanks to which they do the scheduling of the target audience and so on themselves. We, however, take a different route and fill out the brief ourselves, communicating with you via Skype.

We sincerely believe that this is the only way to get all the information, since it is possible to ask the following questions during the conversation. And such questions always appear.

The target audience

We have already written about defining the target audience, or even deeper defining the client.

This study will give you an understanding of who your potential client is, what fears, objections, and desires he has related to your product/service.

What should you put pressure on in a future landing page, what words to use, what images are best to insert. A simplified summary diagram looks like this:

The target audience

Hunt's ladder

But what will knowledge of Hunt's ladder give? Just like the client’s avatar, it will provide the very structure of the future landing page.

I’ll tell you briefly, but in application to a one-page website, because very often business owners do not understand at what stage of awareness their potential client is (if you’re too lazy to read, then watch the video).

In short, before making a purchase decision a person goes through 5 steps/levels of awareness:

1. Stage “Indifference”. There is no problem.
2. Stage “Awareness”. There is a problem, but there is no solution.
3. Stage “Comparison”. Options for solving the problem are compared with each other.
4. Stage “Selection”. The solution option has been selected. Looking for products.
5. Stage “Purchase”. Choice between product suppliers.

How can this complexity help you when creating a landing page? Let's look at each stage and how to proceed:

1. Stage “Indifference”. You need to create the problem in the person's head first. Show that if he doesn’t/doesn’t buy it, then everything will be bad.
2. Stage “Awareness”. You need to show in the first screens that there are different options to solve his problem.
3. Stage “Comparison”. You need to convey that your solution is better than others, and for this you can make a comparison table, offer a product review, research results, personal consultation on selection, etc.
4. Stage “Selection”. You need to show which offer is suitable for him, or rather in what form/package. To do this, we reveal more benefits of our products.
5. Stage “Purchase”. You need to show, first of all, the benefits of working with your company, and only then talk about the product and that it is the best.

It seems that you don’t need this, but... For example, if a person chooses between buying an apartment and building his own house, then the landing page of the house should have a block explaining why a house is better than an apartment.

Package

You can roughly imagine what your website will look like in your head. And it’s good if you have a corporate identity or brand book (ideal, I would even say).

What about the benefits of your product or company as a whole? And several dozen more questions that you need to answer before moving on to creating a prototype and website.

Because the right questions form the right answers, which you take and package into your website. This stage will help you take all the most valuable things in your company and show it off.

So that you get the essence, here is an example of 10 questions that will help you better/deeper understand your company and your product, and serve it “with a wonderful sauce”:

1. Formulate 3-5 “reasons why it is objectively more profitable to buy from you rather than from competitors.”
2. What production features do your company have?
3. Do you provide internal staff training?
4. Compare the product with similar products. State the advantages and disadvantages.
5. Who is the person or persons of the company?
6. What bonuses are you willing to give to clients when purchasing large amounts?;
7. Describe in detail the stages of working with the client from the first contact to completion of the work.
8. Tell us about the financial conditions of work (prepayment, installments, deferment of first payments, product loans, discounts, product for sale, repurchase of illiquid assets, etc.).
9. What publications exist about the company or from the company? (expert comments, interviews, TV show judges, columns, articles).
10. Your clients are stars.

STAGE 3 - Prototype

Finally we got to the most interesting part. Now we will create your future website.

Or rather, for now, how to make a prototype yourself, but at least this is more interesting than just describing the target audience.

Step 1. Prototype structure

A prototype is the structure and sequence of blocks of a future landing page, which you can easily build from the selection criteria and objections of your target audience.

The best way to do this is as follows: take a sheet of paper and write down a sequence of blocks/meanings. It looks something like this:

1. A cap;
2. Company benefits;
3. Catalog;
4. Own production;
5. Stock;
6. Team;
7. etc.

You and I are the ones who prescribe the blocks, but we must also not forget about the two classic structures on which any advertising material is built, and the landing page is no exception:

1. (products/services);
2. PmPHSA (infobusiness). Stands for Pain, more Pain, Hope, Solution, Action (pain, increased pain, hope, solution, call to action).

So that you don’t rack your brains on how to convey one of the selected meanings and make your life much easier when creating a prototype yourself, this article will help you.

Hello friends!

If you are thinking about how to profitably promote a product, service, or perhaps simply present your loved one to the public, then you have come to the right place. Today on the agenda is an important question - how to make a Landing Page yourself. Let's talk about designers, create your own Landing page with step-by-step instructions, and at the end a useful bonus awaits you. Go!

About Landing Page

First, let's figure out what a Landing Page is? Landing page is translated from English as “target” or “landing page”. This is a one-page site without subsections. And it's great! After all, on multi-page sites, a visitor can wander through the pages and eventually forget why he came in the first place. This will not happen with Landing. There are two options: make a purchase or leave.

One-page websites are in demand among businessmen because they can be used to easily present a separate offer - a sale or a new product. And it’s much easier and faster to create a landing page than tediously tinkering with the site. You can make a landing page yourself, and for free.

How to make a landing page yourself

The Internet is full of designers, I’ll tell you about popular, reliable and really working ones.

1. – the king and god among one-page designers. The developers of their own company present it this way: Professional Lending page platform for business. The average price tag is 559 rubles per month. There is a free trial period that lasts 7 days. Later, we’ll try to create a Landing Page ourselves using it.

2. – “everything is elementary, Watson” is exactly what I want to say about this designer. It’s true, everything ingenious is simple, it’s a pleasure to work with. The free trial period lasts 14 days. Prices depend on the complexity of the Landing. But you can also create websites.

3. - a super platform, the name is pronounced Borstch, but in narrow circles it is simply called Borsch.) Attractive design, many templates, adaptability for iPhones and Androids. The developers have thought through every little detail, so all that remains is to write awesome text without being distracted by the design.

You can use the landing page for free, but third-party advertisements will pop up on it. You will have to pay to turn off advertising.

Making a Landing Page: step-by-step instructions

Of course, there are many more designers, but they are similar. We will try to make a landing page together on LPgenerator. Are you ready?

Register. Afterwards the designer will conduct an interrogation. It will require you to write down your full name, what position you hold, why you are on the site, why did you need a Landing page at all? Unless it requires passport data and TIN... But after that you will plunge into the world of creativity, so brace yourself, it’s worth it!

When LPG talks to you and lets you create a one-page website, choose the template that suits you. On the left you will see a thematic column, choose what you need. For example, a portfolio.

There are different templates: for the portfolio of an artist, photographer, programmer. Paid with a “lock”, free with a “plus sign”.

Once your choice is made, start editing. Change: pictures, text, font and its size and color. Create your own unique.

At the end, don’t forget about the call to action) Otherwise, some people give their all when creating, writing smart texts, but they either forget about the call or have no strength left. Be carefull.

And now, as I promised, a bonus. I’ll tell you about the myths in creating a Landing Page.

1. If you change button color calls to action from green to red, increase conversion. This is not true, you will not change anything except the color of the button) This has been proven through research. There is no right color; what works on one Landing Page may not work on another.

2. The text should be short. It's like a school essay, which should be 4 pages long. And poor students draw out every word; those with large handwriting are even lucky. Well, do you remember? The text should reveal the essence, and this is the most important thing.

3. Your landing page should include as many more triggers and buttons. Not so, on the contrary, it will scare away the buyer. Let everything be concise and harmonious.

4. You launched the Landing page and you can forget about it, it will work itself. Again, no, you need to constantly take care, test, add one thing, remove another.

So we’ve discussed the topic of how to make a Landing Page yourself for free. I hope the step-by-step instructions were useful. There are a lot of cool topics ahead. Don't switch)

Sincerely, Your Essence!

A landing page is a one-page website that is created for the purpose of promoting a specific product or service. This site may also contain information about the entrepreneur himself and his company. Quite often, landing pages are called landing pages, which are used to increase the volume of sales of goods. In order to run a profitable business on the Internet, it is very important to pay due attention to the graphic component of the site and the quality of the content posted. It should be noted that to create your own page it is not necessary to spend large sums by hiring a team of developers. In this article, we propose to consider the question of how to create a landing page for free yourself and talk about the features of various designers.

Landing page is one of the most effective ways to promote products online

What is a landing page, its features

First, let's look at the question of what a landing page is and talk about its characteristic features. Landing is a one-page resource used to form a consumer base or sell specific products. When creating such a page, it is necessary to use various marketing methods to encourage customers to make an order or perform any other targeted action. This is exactly what a landing page looks like through the eyes of an advertiser or its developer.

Ordinary Internet users see the landing page from a different perspective. For them, the landing page is the page where they end up after clicking on the advertising link. Such links can be linked to banner advertising, advertising posts, informers and other media files. It is important to pay attention to the fact that landing pages have several specific features that distinguish them from online stores. The main distinguishing feature of such a site is that it is used only to advertise one product.

Today there are four main types of landing pages:

1. Offline page– such landing pages are used to encourage the visitor to perform a target action. This can be either the purchase of advertised products or any other task beneficial to the entrepreneur.
2. Microsite– such sites consist of several pages filled with content about a specific product group or services provided by the owner of the resource.
3. Main site– such resources can be used to advertise both the company itself and the products it offers.
4. Lando website– a resource consisting of several pages that are not interconnected.

It is important to note that landing pages differ in the nature of their content. Advertising sites are created with the aim of increasing sales of a particular product. Such sites contain a lot of graphic information, video materials and a long description of a service or product. There are also “viral” sites where advertising materials are disguised using games or various articles. The last type of landing pages are targeted leads, which are used to collect information about consumers interested in the site owner’s offer.

The creation of such sites allows production companies to identify the preferences and desires of the target audience.

Who benefits from working with a landing page?

Before talking about how to create a landing page builder, you should consider the benefits of using such resources. Single-page websites are most often used by small companies specializing in the production of specific products. However, many large entrepreneurs use this method of business promotion in order to test a new market segment and find out the wishes of potential clients. Using special constructors allows you to create a full-fledged website yourself, avoiding the need to contact a development team. Many builders that create one-page websites provide their users with a free trial period. The use of such platforms allows you to conduct various tests in order to study the selected segment.

A landing page is a special marketing tool that was created with only one purpose, so that a potential buyer takes the action you need on it.

As a rule, one-page resources are used to increase sales volumes of specific products. However, marketing experts say that one-page sites can solve many more problems. Such pages can help increase both the brand’s rating and attract new contractors aimed at long-term cooperation. Also, such resources can be used to provide advice or provide access to various Internet services.

When creating such a site, you should remember that it should only solve one problem.

A one-page website can be created either using a special website builder or using WordPress or any other popular engine. The main disadvantage of the latter method is the need for experience and programming skills. It is necessary not only to be able to write computer code, but also to know the basics of SEO optimization. As a rule, when creating your own website, the owner of the resource attracts a team of professionals. Ordering the creation of a website in a special studio can significantly increase the cost item.

The use of one-page website builders, which appear to be specialized platforms, can significantly reduce the cost of creating a website. The cost of such a site will be about a thousand rubles per month. When creating a landing page, it is very important to take into account the rules of marketing, which will help ensure a high level of resource conversion.

According to experts, beginners who want to promote their business on the Internet should carefully study their audience. Having determined the desires and needs of potential customers, you can competently provide information about your product, highlighting its key advantages. You should also study all the platforms that provide such services. Each of the platforms containing constructors for creating one-page resources has features that will be discussed below.

Review of the best website builders

Below is a list of 16 different platforms that can be used to create a landing page. Let's look at their key features, advantages and disadvantages.

LPGenerator

Creating a landing page using this platform requires the entrepreneur to have practical experience in this field. Typically, this resource is used by people who have a certain level of knowledge that allows them to use the various tools presented by the designer. According to experts, this platform has the richest functionality compared to competitors’ offerings.

On this site you can find more than three hundred different templates, each of which can be adapted for any platform. Using analytical tools, an entrepreneur can manage traffic, obtain traffic statistics and build a sales funnel. This resource also allows you to connect various online payment systems. The cost of the basic tariff is 799 rubles per month. By purchasing an annual subscription, the user receives a discount of two hundred and forty rubles per month.

Before creating, you need to clearly define the purpose of your landing page.

PlatformaLP

This platform offers its users about fifty different templates. You can connect various widgets to each created page, in the form of additional opening tabs, counters and decorations. This resource supports the integration of various online services, including Robokassa and the JustClick system.

The cost of the cheapest service package is 490 rubles per month. For this amount, the advertiser receives a domain to host one advertising page. If you wish, you can configure sending alerts to Telegram.

Ukit

uKit is the ideal solution for promoting your business on the Internet. This site contains various tools for creating a landing page. It is important to note that the ease of managing the editor allows this service to be used even by people who have no experience in programming or developing their own resources. Using this service allows you to create a high-quality website that is no different from those created by professional developers.

Promotion of the site created by this designer is carried out by connecting additional services. This platform provides its users with the ability to connect to social networks, an online consultant and a mailing program. You can master all the functionality in just one day. The cost of the basic tariff, which allows you to explore all the capabilities of the designer, is about 240 rubles per month.

Wix

Creating a landing page using the Wix designer allows a person to use various design solutions and techniques to increase sales. In addition, you can independently make a unique template that will differ from existing options. This platform provides a rich toolkit in the form of various effects, animated counters and other tools.

The system in question contains the richest set of tools for communication and promotion of the created page. In order to study all the capabilities of the designer, you will have to spend more than one day. The cost of monthly domain rental varies from one hundred twenty-three to seven hundred and fifty rubles, depending on the chosen tariff.

LPMotor

This platform provides its users with both adaptive templates and the ability to create their own template from ready-made visual blocks. Using a graphic editor, the service user can make adjustments to each of the design elements. According to experts, this service will be a profitable solution for beginners in the field of e-commerce. Experts also note the high quality of the built-in CRM system.

LPMotor supports a large number of different online services that can be integrated into the created website. This resource also provides the ability to create several types of pages that are designed for viewing the site using a regular computer or phone. The cost of the cheapest tariff is three hundred and sixty rubles per month. For this amount, the user receives one domain where you can place up to ten landing pages.

In recent years, the demand for landing pages (one-page sites) has grown significantly

Tobiz

This designer was created by domestic developers. Today, this platform provides its users with more than two hundred and fifty different templates. Each user has the opportunity to change the structure of the template, thereby creating a unique design n. Each registered user is given two weeks of free use of the platform for evaluation purposes. The cost of the cheapest tariff is about four hundred and fifty rubles per month.

Landings

Experts do not recommend using this service for beginners, pointing out a number of disadvantages. One of them is the lack of ability to sort templates according to various parameters. This platform provides a free opportunity to test the system. However, the free plan has a number of limitations. Such restrictions include the display of advertising for the service itself and strict limits on the number of visitors (no more than 100 people per month).

NetHouse

This constructor is more appropriate to use to create a landing page that sells. The editor of this platform allows you to create a page consisting of five sections. You can use different design elements for each section. Also, each user can independently make an individual template. The cost of the basic tariff is about two hundred and fifty rubles. It should also be noted that there is a free test mode without a time limit.

Diafan

This platform is suitable exclusively for those people who have extensive experience in creating websites using website builders. Despite the fairly easy interface, the principle of operation of many tools may not be clear to novice users. A special feature of this service is the complete purchase of the created landing page for the purpose of transferring it to a new hosting. The cost of the cheapest tariff is about 500 rubles per month.

Ucraft

This constructor is most often used to create a personal blog.. The service itself is one of the best platforms for gaining practical experience. A rich set of free tools allows you to create a high-quality resource that will have a high conversion rate. The duration of the test period is two weeks. After this time period has expired, the user is provided with reduced functionality free of charge. The cost of a monthly tariff is about five hundred rubles.

The main task and purpose of the landing page is to advertise only one product or service

Umi

Over the entire period of operation of this resource, more than one million different sites have been created using the Umi constructor. This platform provides its clients with the opportunity to completely switch from one hosting to another. It is important to note that the site's position in search engine rankings remains unchanged. On the service’s website you can find about 500 different templates with responsive design. Each person who completes the registration procedure receives a two-week trial period. The cost of the tariff is four hundred ninety rubles per month.

Q-page

This resource has a narrow specialization in the form of landing pages for sale. This platform is more appropriate to use for those entrepreneurs who want to increase sales of their products. The site provides about one hundred and twenty different layouts that you can change to suit your needs. The duration of the test period is two weeks. The cheapest tariff, which includes the creation of one website, costs about 600 rubles.

Flexbe

This site is designed not only for beginners in the field of e-commerce, but also in web development itself. The only drawback of the platform is the presence of only thirteen templates. Each registered user is given a trial period of fourteen days. The price of the cheapest tariff is seven hundred and fifty rubles.

Bloxy

Quite an interesting solution for creating a landing page using the designer. Here are step-by-step instructions to help you create an effective business solution. It should also be noted that there are more than three hundred different template options, consisting of blocks that can be changed at your discretion. The cost of the minimum tariff is about a thousand rubles per month. Please note that all marketing tools come at an additional cost.

LPTrend

A distinctive feature of this resource is high-quality technical support for users. It is this aspect that allows this resource to occupy a high place in the ranking of designers for creating one-page websites. The price of the monthly tariff is five hundred rubles. For this amount, the user gets access to almost a hundred different templates that can be customized to suit their needs.

Landing page is an opportunity to receive new orders, a way to sell goods and services, attract customers and expand the customer base

A5

According to statistics, about two million people are registered on this resource. A distinctive feature of “A5” is a huge number of different templates, divided into thematic groups. It is important to note that this platform provides free modes with limited features. Also quite interesting is the fact that the user needs to make a daily payment rather than a monthly one. The cost of one day of work in the system varies from three to five rubles.

Is it possible to create a landing page for free?

When considering questions about what a landing page is, how to make your own one-page website from scratch, and ratings of various designers, you need to talk about the possibility of creating your own resource for free. From all of the above, we can conclude that many resources provide their users with the opportunity to post free landing pages. The main disadvantage of using free constructors is the limited functionality and annoying advertising of the resource itself. When choosing a platform to create your own landing page, it is very important to study all the pros and cons of the free plan.

Conclusions (+ video)

A one-page website allows entrepreneurs to increase consumer interest in a specific service or product. Also, such resources can be used to motivate clients to perform one of the targeted actions. When creating a one-page website, you should remember that this page is dedicated to solving only one task.

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