Company " Orimi Trade"is one of the leaders of the Russian tea market, and now it is quite confidently starting to occupy its niche in the coffee market.
The founders of the company Alexander Evnevich and Sergey Kasyanenko, who had previously been successfully selling food products (flour, stew and sugar), in 1994 entered the tea market with the same confidence.
Already in 2000, the Nevskiye Porogi tea-packing factory was launched in the Leningrad Region, producing products under its own trademarks: Princess Kandy, Princess Gita, Princess Nuri, Princess Java.
According to data obtained by independent studies, one third of the tea consumed in Russia falls on these brands.
This is facilitated by the company's desire to produce high-quality tea while maintaining low prices.
How successful this is, apparently, can be judged by consumer demand. In the segment of inexpensive tea, Orimi Trade is a clear leader.
Princess Noori
It's a pretty big series. various kinds tea, which is based on large and medium leaf Ceylon tea, in its pure form or with the addition of Indian and Kenyan. Presented in loose, granulated and packaged form. This also includes flavored black teas.
Princess Kandy
Another trademark of the Orimi Trade company.
This series is based on inexpensive strong Ceylon tea. In loose form - only one type, which is a blend of medium-leaf and small-leaf Ceylon tea. In bags - the same black tea with and without labels, and several types of flavored.
Princess Gita
Leaf or granulated Indian tea, almost instantly brewed, has a strong rich taste, well tones. It is produced both loose and packaged. In bags, in turn, pure black tea and black flavored.
Princess Java
The series is represented by green teas from China, Indonesia, Vietnam, as well as hibiscus and mate. All of these species are available in pure form and flavored.
In addition to officially announced brands, there are teas produced under the control of "Orimi Trade" for the "Greenfield" company. I found out about this quite by accident, having bought a package that disappointed me.
Company group"Orimi"– long-term leader of the Russian market of natural hot drinks in terms of production volumes, technologies, distribution; an integrated business model that combines the import of tea and coffee raw materials, the production and promotion of tea and coffee products in Russia and abroad;
Since 1999 Orimi Group has been the leader of the Russian tea market. In the Russian coffee market, Orimi occupies the third place, second only to transnational corporations. According to the experts of the Roschaycoffee Association, in 2018 the share of Orimi in the Russian tea market exceeded 30% in real terms, in the volume of the Russian market of natural roasted coffee, the company's share is ~ 30%.
Every 3rd cup of tea and natural roasted coffee that is drunk in Russia is the product of the Orimi group of companies.
Orimi Group is consistently ranked among the 400 largest Russian companies according to Expert magazine, in the Forbes magazine rating of 200 largest private companies in Russia, and in the RBC rating of 500 largest companies in Russia.
Orimi is the largest Russian importer of tea and coffee raw materials, natural ingredients for herbal and fruit teas; is one of the world's leading buyers of tea and green coffee.
The company presents its own brands on the market, which have the highest popularity indices in Russia: the popular series of tea "Princess", coffee "Jockey", premium brands: Greenfield tea, TESS, Jardin coffee.
The entire range of products is produced at the Orimi factory, which is part of the Group's structure. The enterprise was put into operation in 2000, and today it is the largest in Europe and the most technologically equipped enterprise in the industry. The technological partners of the enterprise are world leaders in the field of tea and coffee production equipment - IMA, TECNOMECCANICA, ILAPAK, ICA, PROBAT, BOSCH. The company uses the most advanced technologies and practices that ensure high consumer qualities of products: Repeat Profile Roasing System(automatic system for reproducing roast profiles, Air Recirculation System(Gentle Roasting Technology) Protection Technology(packaging in a protected environment), Automatic Sustainable Quality System(automatic roasting quality control system), Free Fall Lazer Sorting Machine(laser-optical sorting of tea and coffee raw materials), etc.
The annual production of tea and coffee products exceeds 95,000 tons (2018). The Orimi factory is the only enterprise of the tea and coffee industry included in the List of backbone organizations of the Russian Federation (2015). The total investment in production, technology, equipment and brands > 680 million euro.
The Orimi group of companies is actively developing the export direction, today the products are presented in 35 countries (the European Union, Eastern Europe and the Baltic States, the USA, Canada, Israel, Saudi Arabia, the countries of the former CIS, etc.)
Putting into practice the concept of social responsibility, Orimi Group makes a voluntary contribution to the social and economic prosperity of Russia by supporting socially significant events and organizations. Orimi is a long-term partner of the St. Petersburg International Economic Forum, the Russian Investment Forum (Sochi), the Eastern Economic Forum, the Moscow International Tea Symposium, the A.P. Chekhov International Theater Festival, the St. Petersburg State Philharmonic. D.D. Shostakovich, charitable foundations“Give Life” (help to children with oncohematological and other serious diseases) and “A Place in the Sun” (social adaptation of children with handicapped, Leningrad region).
The company is active in promoting tea and coffee as healthy, healthy drinks among young people. Orimi is an official partner of the XXVII World Summer Universiade 2013 in Kazan, the Test Games at the Olympic venues in Sochi (2012-2013), the PRORIV Youth Theater Award, the Harlequin National Theater Award for Children and Youth, the All-Russian Festival of Beach Volleyball and etc.
Founded in 1994. The headquarters is located in the Leningrad region, subsidiaries operate in Kazakhstan and Kyrgyzstan. Representative offices of the company are open in 75 regions Russian Federation, in Belarus, Moldova, Armenia.
Number of staff >4000 people.
Julia Vern 5 040 1
Last year, the international tea and coffee manufacturer Orimi-trade celebrated its 20th anniversary. Although, perhaps, not every lover and connoisseur of tea is familiar with the name of the brand, its brands are certainly well known in most states of the post-Soviet space. I'm talking, of course, about Princesses. "Princess Kandi", "Princess Noori", "Princess Gita", "Princess Java" - there is hardly any among lovers of an invigorating refreshing drink, at least one who has never tried tea from the "family of princesses".
However, the Orimi-trade company is not limited to "Princess" and is constantly expanding its range. Today, it is also represented on the market by Greenfied, TESS, Shah, Pearl of the Nile tea brands and Jockey and Jardin coffee brands - more than 350 names in more than 40 countries around the world. However, the company came to this, having overcome a long and thorny path, confirming its reputation with experience and the right decisions.
In 1994, Princess Kandy tea appeared on the shelves of Russian stores for the first time. At that time, the tea market was experiencing better times. Finding really high-quality and inexpensive tea seemed to be an almost impossible task. The appearance of the “Princess Kandy” was received with a bang by lovers of family tea parties. The sonorous name, beautiful packaging, and most importantly, an excellent price / quality ratio made the first product of Orimi-trade a very popular brand.
This success gave the company a remarkable impetus to development. Already next year, new "princesses" enter the market: "Princess Gita", "Princess Nuri" and "Princess Java", in neighboring Ukraine a subsidiary "Orimi-trade" is opened, actively developing the national market. The next stage of development was the development of Kazakhstan. In 1996, the first subsidiary of the Orimi company appeared there.
In subsequent years, the company actively and dynamically develops, increasing its market share. Teas of the "Princess" series are becoming popular and recognizable. Many families enjoy their favorite drink from the Orimi company every day. "Princess" harmoniously combines the charm and aroma of the East, pleasant astringency and excellent strength of tea, which makes them an indispensable attribute of evening tea drinking.
Do not forget in "Orimi" and coffee lovers. In 1999, the leader of the tea market launches Jockey coffee. And here the company does not change its principles and standards - to make high-quality goods available to most of our compatriots. In the meantime, the Orimi tea factory was founded in the Leningrad region, the first line of which was launched the very next year. Tea-packing production begins to function in Ukraine.
2001 brought many innovations. The Orimi factory is now also engaged in coffee production. Orimi specialists are the first in Russia to introduce an innovative system for the production of vacuum-packed ground coffee. Of course, this had a positive impact on the growth dynamics of the popularity and sales of the "Jockey". At the same time, the company opens a representative office in Moscow and a tea factory in Kyrgyzstan.
The dynamics of Orimi's development is increasing like a snowball. In 2002, an official representative office was opened in Belarus, and the national tea brand "Shah" was launched in Kazakhstan. The company's share in the coffee and tea markets is constantly growing, which leads to an increase in the production capacity of factories and the number of employees.
In the following years, Orimi-trade actively expanded geographically. Representative offices of the company appear in the regions of Russia. In 2003, tea lovers in Kazakhstan appreciated the new brand "Pearl of the Nile". Innovations continue to be introduced in production technologies. For the first time in Russia, Orimi starts producing coffee beans in special packages with a valve. An important achievement of the same year was an exclusive representation agreement with Greenfield Tea Ltd. So the first packages of Greenfield tea appeared on the shelves. This "Orimi-trade" pleased real tea gourmets. And today Greenfield remains one of the leading brands among elite teas. From the point of view of marketing, this move was very correct and timely: the crisis of the 90s was left behind, tea lovers turned their attention to more expensive varieties, and a new brand of elite tea with an original technological solution and a variety of flavors and blends quickly and very organically fit into the market.
In 2004, on the natural coffee market of the Russian Federation, the Jockey trademark takes first place as the best-selling brand.
In 2007, new elite brands of tea and coffee were introduced to the market: TESS and Jirdin, which quickly occupy a confident position in the niche.
Since 2005 Orimi Trade has been an active player in the export market. The company's products are delivered to Germany, Estonia, Israel, USA, Canada, Hungary, Saudi Arabia, Australia, New Zealand, South Korea, China, Norway, the Czech Republic and a huge number of countries near and far abroad.
"Orimi-trade" today
Today "Orimi-trade" is a successful, actively developing international company, which occupies not just strong, but leading positions in the markets of Russia, Ukraine, Belarus, Kazakhstan, Kyrgyzstan and Moldova.
According to preliminary estimates, the company's production facilities produce more than 85,000 tons of tea and coffee products per year. The Orimi factory is the largest high-tech enterprise in the industry in Eastern Europe.
Great attention is also paid to the development and implementation advanced technologies. This is what makes Orimi-trade products one of the best on the market. Packaging of tea and coffee at the company's enterprises is carried out in special protected conditions, allowing the consumer to always receive a fresh product with excellent taste.
For the manufacture of tea and coffee, only the best high-quality raw materials from the plantations of India, Ceylon, China, Kenya, Indonesia and Vietnam are used. Coffee beans are shipped directly from Brazil, Colombia, Guatemala and Ethiopia. Before getting to your table in the form of your favorite drink, all raw materials go through many stages of selection and certification so that the consumer can really enjoy high quality and wonderful aroma.
What tea to choose?
Among the many varieties of tea produced by Orimi Trade, it is very easy to get confused: black, green, red, herbal, with and without additives. And also a large sheet, a medium sheet, granules, packaged, but what is there just not there.
To bring some clarity to this infinite set, you can try to understand the example of the classics - the well-known "Princesses".
As we noted above, the first tea produced by the company is "Princess Kandy". This is a classic Ceylon tea, for more than twenty years the original "Kandy" has not changed much. Packaged options with the addition of fruit and berry options have been added to the collection. Also in the series there is the mysterious "Earl Grey" - this name, or the more adapted "Earl Grey", is used to call varieties of tea with the addition of bergamot aroma. The tea bears its name thanks to the Prime Minister of the British Empire, Earl Charles Gray, who is credited by some with introducing a new unusual tea into everyday life.
- Princess Nouri.
This brand is a logical continuation of the previous one. Released a year after Kandy, Princess Noori takes all the best and goes even further to suit the tastes of sophisticated tea drinkers as much as possible. The collection contains varieties of tea from different parts of the world, as well as flavored options. It is the pride of the company and the favorite brand of millions of consumers.
After Ceylon, "Orimi" directed their eyes to India - a country full of mysteries and refined aromas. Thus the trademark "Princess Gita" was born. Indian tea with its tart taste also has a lot of fans. Subsequently, a flavored line was added to the series.
This "Princess" is a compliment from "Orimi-trade" to lovers of green tea. It is thanks to "Princess Java" that green tea has become available to a wide range of consumers. Green tea"Princess Java" comes from China, Vietnam and even Indonesia. The collection of green teas also includes fruit varieties for every taste. Also noteworthy is the red hibiscus hibiscus hibiscus drink, a collection of herbal teas and the South African ethnic drink mate. All this you will find in "Princess Java".
All "Princesses" are produced in a variety of options: this is a large sheet, and a medium sheet, and granules, and packaged options. A separate achievement of "Orimi-trade" is the launch of a line for the production of leaf tea in pyramid bags. When choosing tea, any connoisseur will tell you: "The larger, the better." You can really enjoy the full image of the taste and aroma of tea with large-leaf varieties. But a small leaf is a faster and easier brewing. Tea bags are fast and convenient, but the quality tends to suffer. Pyramid bags produced by Orimi Trade are a step towards combining the quality of loose tea and the convenience of tea bags.
Products of the company "Orimi-trade" is the winner of a huge number of nominations and awards. For just a few recent years a number of the company's trademarks have been repeatedly recognized as the "Product of the Year" in the Russian Federation. The list of awards and achievements of "Orimi" can be listed for a long time, but the main achievement is the recognition of consumers. The statistics speak for themselves: today, every 3rd cup of tea drunk in Russia is produced by Orimi Trade.
The company's management does not stand still, their plans include the development of more and more new horizons, expanding the geography and range of the company, introducing new equipment and technologies. Of course, for more than 20 years of its existence, "Orimi-trade" has changed dramatically. But one thing has remained unchanged: as in the distant 1994, today the company is doing everything possible so that you can pass the time with pleasure with your family or friends over a cup of hot aromatic tea, and in the morning cheer up and cheer yourself up with a cup of invigorating coffee. After all, the main thing is always inside: like twenty years ago, today "Orimi-trade" is, first of all, a large and friendly family, a family of princesses.
The Orimi Trade Group, founded in 1994, is now known throughout Russia and far beyond its borders. The headquarters of the organization is located in St. Petersburg, 75 official representative offices of Orimi Trade have been opened in the regions, subsidiaries operate in Ukraine, Kazakhstan and Kyrgyzstan. The type of activity is to import raw materials for the production of tea and coffee, the actual manufacture of tea and coffee products for consumption, the promotion of brands in the domestic market and in other countries.
1990s: beginning of activity
For Orimi Trade LLC, the debut on the Russian market was the release of black Ceylon tea "Princess Kandy" (1994). A year later, tea brands "Princess Nuri", "Princess Java", "Princess Gita" were developed and put on sale. In 1996, Orimi Trade was noted among Russian importers and entered the top six of the industry's leading suppliers. In the same year, an official visit of Russian tea companies to India took place, and the delegation, of course, included S. Kasyanenko, chairman of the board of Orimi. 1996 was a busy year for the company: a subsidiary.
A real breakthrough happened in 1997, when the famous tea brands "Princess ..." won 12% of the Russian tea market. Already in 1998, Orimi Trade entered the top three popular tea companies in Russia. At the end of the 90s, a production for packing and packing teas was opened in St. Petersburg. The rapid development of the tea company did not stop for a moment, and already in 1999 the Kyrgyz subsidiary was founded, a new coffee brand "Jockey" entered the market, and tea brands filled the market by 20%, thanks to which the Orimi Trade group of companies deserved the title of the leader of the tea industries in the Russian market.
2000s: progress and international success
The beginning of the new millennium turned out to be fruitful: tea-packing production was partially opened at the factory, and tea and coffee products were exported to Moldova and Belarus. The first branch of the company was opened in Moscow only in 2001, and this year the producers went the way of innovation: they launched the production of ground coffee and, for the first time in the Russian Federation, packed it in vacuum packaging.
This was followed by the enlargement of the business, the expansion of factory capacities, the production of a new Shah granulated tea, and Belarus received an official representative office of the company on its territory. The achievements of 2003 enriched the history of Orimi Trade so much that it is worth listing them in the list:
- products of TM "Princess Gita" and "Princess Nuri" receive the quality mark "Best in Russia" from the independent Union of Consumers;
- innovative at that time packaging with a valve for coffee beans first appeared at the Orimi production;
- new tea products are presented - TM "Pearl of the Nile";
- as a result of an agreement reached with a British company, the promotion of "Greenfield" tea begins;
- the production company Orimi Trade presents its products at the Green Week exhibition in Berlin;
- the company's regional network in Russia is being actively built;
- the beginning of an official partnership with the National Beach Soccer Association.
In 2004, the authoritative Forbes magazine noted the success of Orimi Trade, the editors placed the company in the rating of the 200 largest private companies in the Russian Federation.
Also, the number of foreign representations was replenished with the Moldavian branch. In 2005, the management headed for modernization, sales of products to European countries (Germany, Estonia) started. Already in 2006, the export geography expanded to Georgia, Israel, Armenia. The publication "Expert" recognized Orimi as one of the four hundred largest companies in Russia. The factory launched the process of making flavored coffee.
The year 2007 was characterized by the signing of a contract with the Swiss and the launch of the Jardin coffee brand, as well as TESS premium tea. The technology of double roasting of coffee beans, packaging in a protective environment has been implemented at the production. Latvia and Lithuania become importers of Orimi products.
In 2008, two markets opened up for the products of the Russian manufacturer: American and Hungarian, and in the homeland, high-quality products were rated with the "Product of the Year" award. In 2009, the conquest of foreign markets continues: tea and coffee from Orimi Trade appear on store shelves in Canada, Poland, Taiwan, Uzbekistan, New Zealand and other countries.
Recent History: Focus on Innovation and Quality Control
2010 - the beginning of the production of tea in pyramid bags, the Mongols and Tajiks get the opportunity to buy products in their countries, and the following year Azerbaijanis join them. 2012 - export to China, Czech Republic, Norway was opened. Orimi Trade is a trading and manufacturing company that received a number of serious awards in 2013: the winner of the National Business Rating, "Product of the Year 2013". In 2014, the company celebrated its 20th anniversary since its founding. In the following years, the rebranding of the brands owned by Orimi was rethought and brought to life. The quality standard of the international level ISO 22000 was introduced at the factory for the true safety of manufactured food products, at present the factory has entered the new requirements of ISO 22000:2005.
Current selection of teas and coffees
It makes no sense to list more than 450 names, let's focus on the main brands, from the most democratic to the elite:
- Pearl of the Nile;
- Princess Gita;
- Princess Kandy;
- Jockey;
- Princess Java;
- Princess Nouri;
- jardin;
- TESS;
- Greenfield.
Raw materials for tea production are brought from Ceylon, China, Japan, India, Indonesia, Vietnam, Kenya. 85 thousand tons is the annual volume of production - tea and coffee Orimi Trade.
Organized in 1994, "Orimi Trade" today is a leader in the distribution of hot drinks in Russia, Belarus, Kazakhstan, Moldova, Kyrgyzstan. Included in the Forbes rating as one of the largest companies in the Russian Federation. Owns several own brands. It has offices in seventy-five regions. In addition to the mentioned countries, he works in Armenia, Georgia. Products are distributed to South Korea, USA, European countries, Australia, Azerbaijan, New Zealand, Israel, Saudi Arabia, etc.
The product range includes:
- varietal tea;
- ground and instant coffee;
- fruit teas;
- herbal teas.
Distribution channels: hyper- and supermarkets, department stores, U Doma outlets and online sales.
Orimi Trade Group strives to make hot drinks accessible to all segments of the population. It creates new jobs and develops the industry of the regions. Constantly improves production to ensure safety for the environment.
The company promotes healthy lifestyles, supports social programs and is a partner and sponsor of Universiades, theater awards, student organizations, and sporting events. It supports socially significant events, in addition, Orimi Trade Group of Companies is an active participant in charity events to help veterans of the Great Patriotic War, children, the Russian Orthodox Church, and the disabled.
Benefits, Features, Facts
The Orimi Trade group of companies was established in 1994, and since then has been known on the Russian market as a reliable wholesale supplier of tea, cocoa and coffee.
The company's products are well known and appreciated in Belarus, Moldova, Kyrgyzstan and Kazakhstan.
Since 1999, the company has been a leader on the Russian tea and coffee market.
It produces 181 items of such well-known brands as:
- Greenfield
- jardin
- "Princess Noori"
- "Princess Gita"
- "Princess Java"
- "Jockey"
- "Shah"
- "Pearl of the Nile"
- "Princess Kandy".
If you need to buy tea in bulk for your trading network, please contact us. Orimi Trade pays great attention to product quality. This enterprise is the result of many years of work, the search for ideal tastes and proven raw material suppliers.
The company's products have participated in international exhibitions many times and received well-deserved awards.
You can buy cocoa and coffee wholesale cheaply and get the opportunity to choose drinks that will please the customers of your outlets with a wide palette of flavors. They will come to you for the best tea, coffee and cocoa.
It's all about the attitude of employees to their work. For them, the production of tea and coffee is not just a job, but in some way an art.
All raw materials that are used for the production of coffee and tea inexpensively are carefully selected and sorted. It is grown by order of the Orimi Trade Group of Companies on the best plantations in different parts of the world.
In each pack of tea and coffee - the bright morning sun, the work of masters in the collection of raw materials, the latest technology used in the development of drinks.
The assortment of coffee and tea for wholesale is selected with particular care. Along with famous brands you can buy less popular, but no less interesting varieties that will definitely find their buyer.
The company has established reliable partnerships with major suppliers, but new proposals for cooperation are always welcome here. Orimi Trade Group of Companies has established itself as an honest open partner and a reliable supplier of quality products.
In the Orimi Trade Group of Companies, you can purchase large and small consignments of goods. For those who are just opening a tea or coffee shop, assistance is provided in the selection of an assortment; here you can buy tea in bulk at an inexpensive price.
You can order coffee in bulk directly on the site, and the products will be delivered to you at the appointed time.
Sells products in bulk
Tea
Coffee
Each cup of tea is a perfectly balanced complex of vitamins, minerals, enzymes, biologically active substances that increase vitality and improve well-being. Tea is one of the main sources of natural antioxidants, due to the high content of biologically active substances - flavonoids and catechins. High antioxidant properties are inherent in all types of tea, regardless of the degree of processing of the tea leaf. Green tea contains more catechins, but black tea contains other biologically active substances, which provide equally effective antioxidant activity
