A marketer is a specialist who provides effective maximum work activity company, a person who increases its impact through the marketing mix. The position of a marketer is indeed a very important and responsible one.
Of course, one person is not able to ensure the complete high-quality implementation of all tasks. Large companies generally have their own marketing department, while small companies have one specialist who manages the key aspects of the company.
Marketing is a very promising profession. A talented specialist may in the future hold the position of a director, including a commercial director, as well as a top manager of a company.
What should a marketer know?
First of all, you need to know a good theoretical base, since you need to understand all the principles of marketing in order to properly conduct various studies, develop the concepts of an advertising company or draw up a clear marketing plan. A higher education in this specialty is also required, knowledge of psychology, sociology and the legislative framework will not be superfluous.
What qualities should a marketer have?
In addition to special education, one should have such important personal qualities as communication skills, creativity, logic, analytical thinking, emotional stability, diplomacy and the ability to find a common language with many people.
A marketer should be well versed in office programs such as: Word, Excel, Access. To effectively draw up a marketing strategy, it will not be superfluous to know mathematics and make mathematical models.
The responsibilities of marketers largely depend on the direction of the company's development.
The marketer must:
- develop product promotion plans
- determine marketing budgets
- analyze target areas of the market or audience
- predict fluctuations in supply and demand
- organize various events, research, advertising campaigns, promotions
- form an assortment
- to coordinate the workflow of an advertising agency or just a specific specialist (copywriter, designer).
- pricing is also often included in the list of responsibilities.
The main tasks of professional marketing
Information and analytical activities.
- Market segment analytics.
- The study of influencing methods on consumer behavior.
- Formation of consumer demand and identification of their requirements for the features of services and goods
- Analysis of the environment of competitors, taking into account changes in the customs, price or tax public policy, profit from sales, in terms of turnover, speed of implementation.
Commodity-productive activity:
- Development and search different ideas to create some kind of goods.
- Development of recommendations and concepts in production organization goods.
- Formation of the assortment of goods.
Sales activities:
- Development of a sales strategy.
- Carrying out a commodity policy.
- Organization of the sales system.
Economic and management activities:
- Risk and investment management.
- Development of strategic and operational plans for activities in the international or national market.
- Conducting financial and economic investigation.
- Control and management of marketing activities of the organization.
A marketer is a specialist who studies market demand and supply for certain goods and services, and also organizes the sale of company products. No company that produces any goods or services can do without a specialist in studying the tastes of consumers and promoting products, unless, of course, it is interested in increasing sales. Therefore, the profession of a marketer is promising both in terms of career growth and in terms of wages.
Places of work
Today, there is a position of a marketer in every company, even the smallest one, which is actively engaged in the promotion and sale of its products - be it a bank, an industrial holding or an ice cream company. With the development of the Internet and, accordingly, the expansion of the consumer audience, the marketing analyst, who professionally assesses the tastes of this audience and market trends, has become an almost indispensable member of the sales department. In addition, an Internet marketer is a very sought-after specialist in consulting companies that conduct online marketing research for their clients.
History of the profession
The need for such specialists arose around the middle of the last century, and in Russia the first marketers appeared only by the 90s of the 20th century. But those who consider the marketing profession to be young are mistaken - the first marketers were known in Europe as early as the 17th and 18th centuries. The clerks of trading companies traveled "through towns and villages", finding out what goods the inhabitants of a particular locality liked best - to whom Lyon velvet, and to whom English cloth. This was done so that the goods would not be stale in warehouses and the merchants would not incur losses if they brought unsuitable products. 
Responsibilities of a Marketer
The list of what a marketer does is not too extensive, but, nevertheless, official duties marketers are quite serious and responsible. Its functions include:
- Monitoring and analysis of the current situation on the market. Preparation of market development forecasts;
- Making recommendations to increase sales and brand awareness:
- pricing advice;
- coordinating the effective creation of advertising and its use;
- recommendations to merchandisers on the layout of goods;
- Development and subsequent implementation of sales strategies.
In addition to the above responsibilities, a specialist is sometimes required to:
- Audit of retail outlets (usually in large companies engaged in the sale of consumer goods);
- Writing articles, press releases and their publication in specialized media;
- Participation in exhibitions and conferences;
- Support and development of Internet sites (as a rule, of an advisory nature).
Requirements for a marketer
As a rule, employers have the following requirements for what a marketer should know:
- Knowledge of the characteristics of the studied market;
- Ability to engage in analytical work, collect and process statistical data, draw up reports;
- Strong knowledge of PC and office equipment;
- Ability to correctly express your thoughts orally and in writing;
- Profile higher education.
In addition to these basic ones, some employers put forward additional requirements:
- Willingness to travel (travel to conferences and exhibitions);
- Knowledge of English language(level upper-intermediate);
- Possession of a category B driver's license.
marketing resume sample
How to become a marketer
Marketing skills are successfully mastered by people with higher economic or sociological education. In addition, many universities have already introduced the direction of training "Marketing", whose graduates can become full-fledged marketers.
Another way into marketing is through advertising. It is enough to get a job in any advertising agency and start participating in projects, helping advertisers to promote their goods and services. At first, no one will let you make decisions, but after 1-2 years you will master marketing and advertising a lot.
Marketing manager salary
As a rule, the salary of a marketer, like any other specialist, depends on the region of his residence and the specifics of the employing company. The figures here range from 20 to 120 thousand rubles, and the average salary of a marketer is about 40 thousand rubles.
Where to get training
Apart from higher education There are a number of short-term trainings on the market, typically lasting from a week to a year.
Interregional Academy of the construction and industrial complex and its courses of the direction "".
The Institute of Vocational Education "IPO" invites you to take distance courses in the direction "" (there are options 256, 512 and 1024 academic hours) with a diploma or a state-issued certificate. We have trained over 8000 graduates from almost 200 cities. You can study externally, get an interest-free installment plan.
Job Responsibilities marketer(or marketing manager) depend on whether he will be responsible for the entire marketing and advertising policy of the company alone or in a team of analysts, advertising managers, etc. We offer a sample job description marketing specialist who is responsible for strategy, as well as for the development of corporate identity, sales promotion, etc.
Marketing Job Description
(Job description of a marketing manager)
APPROVE
CEO
Surname I.O. ________________
"________"_____________ ____ G.
1. General Provisions
1.1. The marketer belongs to the category of specialists.
1.2. A marketer is appointed to a position and dismissed from it by order of the general director.
1.3. The marketing manager reports directly to the CEO.
1.4. A person who meets the following requirements is appointed to the position of a marketer: professional education in the specialty "Marketing" or higher professional education and additional training in the specialty, work experience in the relevant field for at least a year.
1.5. During the absence of a marketer, his rights and obligations are transferred to another official, which is announced in the order for the organization.
1.6. The marketer must know:
- fundamentals of marketing, its principles, tasks and methods of marketing research;
- basic technological and design features, characteristics and consumer properties of goods sold;
- methods for studying market conditions and developing forecasts for the need for goods sold;
- methods for studying the motivation of consumers' attitudes towards goods;
- Fundamentals of management and budgeting.
1.7. The marketer is guided in his activities by:
- legislative acts of the Russian Federation;
- Charter of the organization, internal labor regulations, other regulations of the company;
- orders and directives of the management;
- this job description.
2. Job responsibilities of a marketer
The Marketer performs the following job responsibilities:
2.1. Performs work on the study of the main factors affecting the dynamics of consumer demand for goods, the ratio of supply and demand for similar types of goods.
2.2. Based on the results of marketing research, he develops a general marketing strategy for the company.
2.3. Develops a marketing budget and manages allocated funds.
2.4. Conducts categorization and identifies priority groups of potential consumers to develop activities that contribute to the expansion of the product sales market.
2.5. Assesses the prospects for the development of the market, the company's prospects for the development and conquest of a particular market segment; develops a go-to-market strategy.
2.6. Determines the required assortment of goods, pricing policy for goods.
2.7. Develops proposals for the individualization of goods to transfer information to manufacturers or independently impart individualizing characteristics to goods (packaging, etc.).
2.8. Defines distribution channels - their types, characteristics, policy of creation and use; develops concepts for creating dealer and distribution networks.
2.9. Organizes the collection of information from consumers about satisfaction with goods, claims and complaints about goods; determines the forms and methods for eliminating deficiencies in claims and complaints received from consumers.
2.10. Keeps in touch with the market through advertising, information service to inform consumers and promote products; organizes the development of a promotional strategy.
2.11. Develops incentive measures (both active - through a system of discounts, incentives, etc., and passive - through the quality and design of goods, image policy) sales.
2.12. Prepares proposals for the formation of the corporate identity of the enterprise and corporate design of promotional products.
2.13. Analyzes the effectiveness of marketing activities; monitors the marketing campaigns of competitors, analyzes them, makes adjustments to their own marketing activities.
3. Rights of the marketer
The marketer has the right:
3.1. Represent the interests of the company in relations with government bodies, local authorities, third parties for product marketing.
3.2. Request from the structural divisions of the enterprise information and documents necessary for the performance of his duties.
3.3. Interact with the heads of all structural divisions on marketing issues.
3.4. Sign and endorse documents within their competence.
3.5. Submit proposals for improvement of the work related to the responsibilities provided for in this instruction for consideration by the management.
3.6. Require the management of the trade enterprise to ensure the organizational and technical conditions and execution of the established documents necessary for the performance of official duties.
4. Responsibility of the marketer
The Marketer is responsible for:
4.1. For non-performance and / or untimely, negligent performance of their duties.
4.2. For non-compliance with current instructions, orders and orders for the preservation of trade secrets and confidential information.
4.3. For violation of the internal labor regulations, labor discipline, safety and fire safety rules.
Look at great entrepreneurs like Seth Godin or Steve Jobs and you'll be surprised how many skills they have that don't even have to be marketing related. You will see items on this list such as the skill of interviewing, giving good feedback, and even the skill of flattery. There will, of course, be obvious things - for example, the ability to talk, focus on results and focus on the flow of sales.
And after almost ten years of working in the SEO industry in various roles, I realized this. Both at Single Grain, which I founded, and in positions at companies like Oversee.net, I have found first hand that when I focus on the needs of my clients, I always achieve more success than when I focus on my personal goals first.
Based on this, I have compiled a list of 50 skills that you, as a marketer, must have in order to keep your customers happy and coming back to you again and again. Let me explain in more detail what I mean.
1. Customer orientation
A really good marketer is literally obsessed with his client: what he needs, what he wants, what he dreams about and what worries him. The central figure of any discussion is customers and their benefits.
2. The ability to tell
A true marketer understands how much people love stories. He knows how to weave a compelling story and knows that any good story must have conflict at its core. He also knows that people want to see themselves in these stories.
3. Speed reading
4. Building associations
Good marketers can listen to an ad idea, skim through a business plan, or view a presentation about a client's campaign goals—and finally bring it all together into a cohesive plan. They know how to get the maximum benefit by combining the opportunities of different industries.
5. Conducting an interview
A marketer should think like a journalist. Whether you're talking to a CEO or a client, you need to be able to ask the right questions and get the best answers, hunt for the best bait, and not be afraid to continue the conversation if the person wants to find out something else.
6. Description of the end result
What does success look like? How do you know if you're getting close to your goal or if you're failing? What points do we need to pass in order to understand that we have not lost our way and are not behind schedule? These questions define the marketer's mindset—he always looks at the big picture.
7. Creativity
In fact, creativity is all about creating something unique and useful product. A real marketer spends a lot of time thinking about these products and improving them. He is not afraid to fail (because he loves risk) and is not afraid to give up on bad ideas. He's full of ideas.
8. Ability to speak
You may not be an extrovert, but you must be a good speaker! You need to be able to cope with the situation of a one-on-one conversation, and with a speech in front of a group of people. I'm not saying that you must love it, but you need to be able to do it.
9. Ability to teach
A good marketer knows how to speak and, therefore, loves to teach, loves to share his accumulated knowledge. You can do this through blog posts, podcasts, curation, workshops, or even formal classroom teaching.
10. Ability to write
It is important for a marketer to be able to write messages of all kinds: he must cope with the creation of an email asking a business partner for a favor, and with drafting an offer for a client. He must know the rules of spelling and grammar - as well as when they can be violated.
11. Ability to listen
Communication is not limited to what you say. Real communication begins the moment you hear what others are saying to you, and more than that, you understand them correctly. This involves asking the right questions, nodding, paraphrasing, and focusing on what the other person is saying.
12. Ability to cooperate
Marketing is one of those disciplines that needs to work alongside some others (such as sales, finance, and IT), and that won't happen if you don't know how to work with people. When developing a good marketing strategy, you need to work in a team, so be humble and care not only about your success, but also about the success of other people.
13. Ability to give feedback
Steve Jobs was never afraid to tell any of his designers that his work sucks. Of course, it is important to be diplomatic, but it is even more important to be able to nip bad ideas in the bud so that they do not grow and do not then take away your time and money.
14. Ability to live with constant change
Do you realize how much marketing has changed in the last 50 years? Radio, television, then the Internet... There are even more changes that will completely transform the world of marketing today. You should be comfortable living in such an environment.
15. Understanding data, indicators
As a marketer, you need to understand quantitative indicators. You don't have to be a Google Analytics expert or a database guru, but you do need to understand the general terms and know what you need.
16. Results orientation
And speaking of data, a good marketer is of the opinion that everything he does should contribute to the overall result. This is consistent with his desire to focus on the final outcome of the game and his belief that without concrete results it is impossible to say whether you win or lose.
17. Direct Marketing
It is not easy, but a marketer must develop the ability to achieve results, including through direct marketing, which is one of the parts of marketing.
18. Persuasiveness
Learn to get high from how you "guess" people. Where is their button? What motivates them, what do they want from life? And from this advertising campaign? And then it's important to understand how to give them what they want and get what you need.
19. Ability to persuade
Like it or not, you have to convince people if you want anything to get done. So it makes sense to learn strategies like "good cop/bad cop", "deadline" or "you can get out at any moment".
20. Ability to analyze emotions
Whether it's your client, CEO, or customers, understanding how emotions drive people to make a purchase is an incredibly effective marketing skill. And it all starts with the premise that people buy based on their emotions, not logic.
You don't have to be an SEO pro, but it's good to know some basics like how to insert links, optimize page performance, and how social media affects rankings.
22. Content Marketing
This is another set of tools that any marketer should own. This includes creating content for videos, conferences, a blog or manuals. It is better if you were a master in at least one area (but not all at once).
This point refers to the exchange of information between you and the audience. How much do you tell them about your product? How are you handling the situation in customer service? How you manage these questions is an indicator of how good your PR is.
24. Social media
Are you familiar with the main media platforms? Do you know what their target audience is? Can you predict which corporations will benefit from a social media program and which won't?
25. Manage multiple projects at once
It would be great if you could focus on one campaign or project at a time, but unfortunately you probably won't get that opportunity. If you want to be a good marketer, you must be able to manage multiple ideas, plans, and goals at once.
26. Research
The most important thing in marketing is to understand your market, your customer, product and company. And that means you should roll up your sleeves and diligently search for information.
27. Leadership
Most likely, as a marketer, you will have to work on projects in a team. A good marketer real leader; he knows how to recruit a team and inspire people to work from beginning to end.
28. Decision making
Even considering how much information you have, it still won't be enough. Even worse, all this information can just paralyze you, instill in you the fear of making the wrong decision. Analyze data, make decisions and learn from your mistakes.
29. Network relationships
Marketers understand that the more people you know, the more opportunities, ideas and potential assistants you have. Therefore, it makes sense to spend some time in order to establish new contacts with people in various social media, at conferences and lunches.
30. Multi-level focus
The marketer is constantly looking for ways to make ordinary person a potential client, a real potential client, and then a loyal one.
The marketer understands that he is only as good as other people think he is. Therefore, he is constantly improving to become a true master in his field.
32. Ability to anticipate and correct comments
Since you are constantly testing your product, you understand what annoys the customer and why the customer might say no to you. And you can refine the product so that these objections no longer arise.
33. End sales
Often people fail to sell anything because they are afraid to insist. A real marketer knows that most people won't buy anything until you tell them what they should do.
34. Mastery
It is literally in the DNA of a good marketer to want to do what he does, better and better. He is constantly trying to grow personally and helps people around him do the same.
35. Gift exchange
Remember how Hari Krishna handed out flowers at airports? It was a brilliant marketing decision! Donations skyrocketed because giving someone a gift is making them feel obligated to give you something in return. Marketers understand that people don't like to be in debt.
36. Create Constraints
Another skill of a marketer is the ability to set limits on your product so that people rush to buy it with all their might. Examples might be a limited quantity of a product or a limited time of purchase.
37. Determining the price
You need to understand how your product is affected by production cost, quality, customer expectations, market conditions, and competition. And also - how to set such a price for the product so that it brings maximum profit.
38. Testing
Various tests are just one of the things that make marketing so much fun. Whether it's choosing a headline for an email or the best placement of content on a landing page, it's always a good idea to test what works best.
39. Indicators
You have to like the numbers: subscribers, traffic, web page views and sales.
40. Ability to express concisely
By this I mean the ability to clearly and coherently describe a complex or voluminous idea, so that it becomes concise and easily digestible. A good marketer, after many hours of meeting with managers or clients, can sum up: “So you want to get A and B through C?”
41. Positioning
Study your product, its distribution market and target audience, and then figure out how best to emphasize its merits and how to disseminate this message across all channels.
42. Focus
A good marketer should be able, like Steve Jobs, to discard everything unnecessary and bring all their products to perfection.
43. Organization
Whether it's your own desktop or the latest marketing campaign, you should be able to group individual items into meaningful groups. This also applies to team building and content marketing strategies.
44. Content building
This refers to understanding how best to position content such as videos, articles, and ads on a web page.
45. Ability to make products usable
Marketers should be involved in product creation - no matter doorhandle this or the website. And you need to determine how to make the product usable.
46. Ability to distinguish good design from bad
You don’t have to be a designer yourself, but you need to be able to distinguish good design from bad, that is, to understand what attracts people and what repels them.
47. Creating innovation
Will you go to any lengths to stand out from the crowd? Do you dream of creating a product that competitors cannot copy due to lack of your resources? Always repeating “What if…?” Then you must be a really good marketer.
48. Flattery
Real marketers are not proud and can sacrifice principles for a big cause. They understand that a little flattery can work wonders, even if the person knows they are being flattered. People love it when others mess around with their egos.
49. Motivating other people
50. Courage
Being a marketer is hard, and even harder to be good marketer. You need to have the courage to stick to your principles and not be afraid to call a spade a spade.
Conclusion
Now you understand what I mean when I say that all these skills are related to focusing on people, namely your customers. It is this focus on the customer that makes a marketer a true master of his craft. What other skills should a marketer have?
March 15, 2016The profession of a marketer, or a marketing manager, is quite young. But at the same time, it is very promising and dynamically developing. The essence of this profession is to manage the value (exactly as it is perceived by consumers of the product) to increase sales or profits.
Large companies divide the marketing profession into various specializations: analyst, marketing specialist, brand manager, marketing specialist marketing research, marketing director, BTL manager, art manager, product manager, etc.
Story
Marketing is a fairly young specialty. However, this does not prevent it from dynamically and rapidly developing.
At first, marketing was not an independent direction. In most cases, it was interpreted as advertising that is based on the needs of consumers, as opposed to ordinary slogans.
But the rate of development of marketing was so high that in 1902, lectures on marketing began to be given at US universities. About 20 years later (1926) the first marketing association was born. After some time, similar associations began to be created both in Europe and in other countries of the world. Marketing reached the USSR in 1970 - the first marketing chamber appeared. Since that time, such a specialty as a marketer began to actively develop in our country. Due to the fact that the marketing profession is new for our country, the functions continue to vary. And in each company, this position can be interpreted differently, which means that responsibilities can be different. But there are general standards set by the Russian Marketing Association.
Who is a marketer?
Many do not have an accurate idea of who a marketer is and what a marketer does. Responsibilities (basic) give an idea of the profession itself:
- Market analysis.
- Work with clients.
- Analysis of competitors.
- Looking for new clients.
- Search for new interesting offers.
- Finance analysis.
Market analysis
The most important function in marketing. A marketer must constantly monitor any changes in the market and be able to quickly adapt to them.
If, for example, a plant for the production of certain iron products does not quickly respond to market changes (does not replace machines with newer ones, etc.), then it risks losing the competition. This means that the company will lose not only time, but also a lot of money.
Among the specific tools, the main ones can be distinguished: tracking periodicals, consumer surveys, analysis of information from competitors, public opinion, social surveys, etc.
Collecting the necessary data is the responsibility of a marketing analyst. He must also be able to process this data, conduct a thorough analysis, draw conclusions and suggest solutions.
Work with clients
Communication with clients is the direct responsibility of the manager. Only by interacting with consumers will you be able to answer questions such as:
- Why is he buying this product?
- Why in your company?
- Why exactly this product?
- What suits him?
- What kind Additional services is he interested?
- What does the client not like?
By finding the answers to these questions, the marketer will discover many secrets about the market, competitors, customer expectations, etc.
A marketer should always know how his company differs from competing ones. But here it is important to pay attention to one feature: what makes you stand out in the eyes of customers, and not in your own eyes. Perhaps this is a perfect trifle (free Wi-Fi in a cafe always increases the flow of customers).
It is necessary to communicate not only with VIP clients, but also with simple, small ones. Your turnover depends on the latter.
Competitor analysis
Communication with clients is, of course, good. But you need to know your competitors even better. The tasks of a marketer include:
- control over the pricing policy of competitors;
- knowing their strengths;
- knowledge about their additional services;
- understanding why some clients go to them.
These questions need to be constantly researched. Because the market, as mentioned earlier, is constantly changing.
In a way, keeping track of your competitors is easy these days. Almost all companies have their own blogs with customer reviews, official news on websites, press releases. If necessary, you can use a mystery shopper. All legal means are good.
If the market in which you provide your services is small, then most likely all business leaders know each other. Conferences, seminars, exhibitions - these are the places where everyone often intersects. Sometimes at such events you can learn a lot useful information. The main thing is to try to follow what you say (especially about innovations, large-scale advertising campaigns, rebranding and other cardinal things).
Looking for new clients
The functions of a marketer also include finding new customers. In small companies, this can be done by a marketing assistant. He is engaged in the fact that he is looking for new niches where the product can be used. It can be either a new segment or an entire market.
The task of the marketer is that he must check everything. It often happens that a product that was previously used by one group of customers becomes very popular among another group.
A good marketer is well versed in advertising, knows how to do it. Therefore, periodically it is necessary to analyze the effectiveness of advertising campaigns. When launching a new product, develop different strategies conducting advertising campaigns. And then find the best based on the research.
Search for new interesting offers
Finding new opportunities is not an easy job. A marketer must always look to the future and improve his customer care.
An example is home delivery of bottled water. Most of the organizations that do this, for some reason, deliver water only during working hours. That is, many potential clients simply cannot use the services of the company, because they are at work at this time.
Almost any service area can be improved by adding a range of enhanced customer service options.
A marketer can find, analyze and highlight what will be economically justified and beneficial for the enterprise.
Not all services are directly profitable, but the quality of service and customer loyalty is always improved.
Financial analysis
The last major responsibility of a marketer is to deal with money. A competent marketer is able to calculate the approximate turnover of the company, competitors and the market as a whole. Particular attention should be paid to:
- Market dynamics, ups and downs. Do your business growth cycles generally coincide with market growth? If not, your company is in trouble.
- competitor dynamics.
- Revenue by segment. Perhaps something worth giving up.
- Revenue/profit per unit of output across segments and markets.
- How competitors respond to your price manipulations.
- Do you need VIP customers (big discounts and high requirements).
Financial analytics is not the main task, but it is necessary to spend some time and effort on this process.
Official and functional responsibilities
The main duty of a marketer is to study, analyze supply and demand in the market for goods and services. Then he forms the company's development strategy.
The main goal is to meet the needs of consumers. Therefore, the primary task of the marketer is to study and identify needs. And only after that you can create a product that is most suitable for various characteristics of the buyer.
If you are going to work as a marketer, you need to know the functional responsibilities:
- tracking prices for the offered goods, analysis of competitiveness;
- search and subsequent analysis of data on potential competitors;
- preparation of analytical reports;
- research of the market (or market segment) for the sale of a certain type of product;
- analysis of the purchasing power of various regions and population groups;
- media planning, development of advertising campaigns;
- development of measures to improve sales efficiency.
Resume writing
Marketing is such a profession that is difficult to teach, because professionalism comes with work experience. AT educational institutions only a theoretical base is offered, which allows one to navigate in the basic concepts. Each marketer must develop independently.
Writing a marketing resume is a time-consuming process. It must be approached with particular care. Experts point out 9 key competencies that a marketer should possess. Of course, they may not be fully expressed, but each of them must be improved.
- Analytical skills: analysis of sales dynamics and management of this forecast; advertising budget management, investment efficiency calculation; comparison of a number of solutions, choosing the best; setting priorities for projects; search for a causal relationship in the behavior of customers.
- Professional Competence. In the resume of a marketer, you can indicate knowledge: about modern marketing techniques; about how you can develop and manage the brand of the company; about techniques and methods of sales; about the basics of economics and finance; about the foundations of sociology and psychology; modern directions design (understanding aesthetics).
- Initiative. Ability to independently formulate tasks and understand how business can be improved.
- Responsibility, no job can do without it. A marketer must be able to manage the advertising budget and product profitability. Therefore, he must understand that he has a great responsibility.
- Perseverance and effectiveness in the actions of a marketer. He must be ambitious in his goals.
- Creativity - the creation of new ideas and the search for alternatives to solve a problem.
- Quality of communication: competent written and oral speech; effective interpersonal communication; public speaking skills.
- Flexibility in work. A marketer must be able to find different approaches, be open to new technologies and views.
- Self-development and erudition. In any business, you need to constantly improve. Increasing competence and expanding horizons is what a marketer should constantly do.
Job Responsibilities
Every beginner wants to achieve this high level, so that everyone will say about him: "He is a first-class, unique marketer!" The responsibilities of each marketing manager are spelled out in their job description. Among others, it includes forecasting the dynamics of important indicators for the company, as well as developing recommendations for improving them.
It is the ability to evaluate and give a correct forecast that distinguishes a professional manager-analyst from a beginner. And if you learn to predict changes in the situation before your competitors, you will become a unique expert. But the path to this goal is very difficult. It is necessary to constantly improve the level of knowledge, while it is best to focus on the latest achievements in statistics and information technology.
The job description of a marketer contains all the points relating to the progress of work. This document spells out what the marketer should know and what the marketer is guided by, job duties and functions, rights and responsibilities. It may also indicate that in the event of a vacation or illness, he is replaced by a marketing assistant.
In some cases, it may be prescribed to whom and when the reports of the marketer should be transferred. These reports indicate the results of ongoing research in a particular market segment: figures, graphs, comparative characteristics. As well as forecast and recommendations for further actions.
Who is suitable for this profession
They say about a marketer that it should be a comprehensively developed personality, that is, he should be able to do almost everything.
A good marketer is analytical and likes to work with numbers. Otherwise, he will not stay in this job.
Also, the marketer must be careful. Since even a small inaccuracy can incorrectly reflect all the data. As a result, the concept will line up incorrectly, and the company may suffer serious losses.
Communication is something that a marketer must have. His duties suggest that the marketer communicates a lot with people. After all, he needs to be able to receive data from distributors, from retail outlets. He must know the level of sales of his products and those of competitors.
Of course, a marketer must be stress-resistant. Endless communication with people and huge responsibility leave a serious imprint. Therefore, you must always be able to control yourself.
Despite the analytical mindset, the marketer must remain creative person and be able to generate ideas. After analyzing the situation on the market, the marketer needs to provide his recommendations on how to further promote the product.
Starting a marketing career, it is worth remembering that this is a long and thorny path. It will require almost all the forces and all the time. At the beginning of your career, most likely you will not earn much. And since you need to constantly develop, there will be no time for an additional source of income. But if you have everything that is inherent in a good marketer, then after a while you will be able to reach new level. The main thing is not to stop your development. Marketing is a profession that strives forward every day, covering more and more new spaces.
